Leadership is Female

Samantha Rogers is social capitalist and sport philanthropy is her vehicle of choice. with a career that has brought her to Toronto, Vancouver and back home to Montreal, samantha has worked in the social services, health, education, and sport sectors, all of which led her to ultimately pursue her passion for using sport to drive social change.

She leads the leading sport philanthropy firm in the country, Relate Social Capital, where they strategize, create, and execute fund development + engagement programs that cultivate and grow your revenue generation strategies for sports organizations and governing bodies.

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Host Emily Jaenson at:

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Amie Sheridan is a writer and executive content strategist who elevates the visibility of leaders in sports + entertainment via owned, earned and paid channels. She is the founder of WINS, a mission-driven membership program built to amplify the voices of women influencing sports + entertainment.

Before achieving founder status, Amie held business development roles at the National Hockey League, Saatchi & Saatchi and NBC Sports. In 2013, Amie pivoted into her writing career as a weekly contributor to Street & Smith's Sports Business Journal, covering trends in mobile technology. She has taught marketing courses at Ohio University, Drexel University and St. Joe’s University, and she resides in Philadelphia with her husband and three daughters.

Instagram: @amiesheridan_ + @wins.media

Twitter: @amie_sheridan

LInkedIn: in/amiesheridan + company/winsmedia

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Host Emily Jaenson at:

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Kimberly Beaudin is the Chief Executive Officer for the College Football Hall of Fame, one of Atlanta’s top attractions, and college football’s mecca.  Beaudin joined the Chick-fil-A College Football Hall of Fame in June 2015 as the Vice President of Marketing and Communications. With over 20 years of experience in leading brand development and marketing strategy, she was later promoted to oversee the sales operations of the business in March 2016. In April 2020, Beaudin was appointed CEO of the Hall of Fame, making her the first female leader of the storied attraction. In her role as CEO, Beaudin focuses on strategic marketing initiatives, community and public relations, group sales and event sales as well as philanthropic development and partnership sales and activation.

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https://twitter.com/cfbhall

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Host Emily Jaenson at:

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Emily Reza founded 4th and Crawford, a creative communications agency specializing in athlete brand management, after 10 years in the sports industry. For six years, Emily worked one-on-one with Beverly Hills Sports Council’s roster of 100+ Major League and Minor League players as the Director of Public Relations and Social Media. Prior to BHSC, she spent 11 total seasons creating in-game content and entertainment for the LA Angels, LA Clippers, LA Kings and LA Chargers. Emily earned her Master’s degree in Strategic Public Relations from the University of Southern California and a Bachelor’s degree in Communications from the University of La Verne.

Emily's agency, 4th and Crawford is a 𝐜𝐚𝐭𝐚𝐥𝐲𝐬𝐭 𝐟𝐨𝐫 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬, 𝐬𝐩𝐨𝐫𝐭𝐬 𝐟𝐢𝐠𝐮𝐫𝐞𝐬, 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐭𝐡𝐞𝐢𝐫 𝐩𝐮𝐛𝐥𝐢𝐜 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞, 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐛𝐫𝐚𝐧𝐝 𝐞𝐪𝐮𝐢𝐭𝐲.

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https://www.instagram.com/4thandcrawford/

https://www.4thandcrawford.com

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Host Emily Jaenson at:

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Welcome Marilou McFarlane, Founder, CEO, and Chair Emeritus of Women in Sports Tech.

The mission of Women in Sports Tech is to drive transformative growth opportunities for women at all stages of their careers, and introduce middle and high school young women to the wide array of career paths and opportunities throughout the sports tech and innovation landscape.

The goal is to be the ultimate global community of women and men that connects women at all experience levels with the business leaders who want to hire them, from internships to board seats.

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https://www.instagram.com/womeninsportstech/

https://linkin.bio/womeninsportstech

https://www.instagram.com/mmcf415/

https://www.amazon.com/Bravey-Chasing-Dreams-Befriending-Other/dp/1984801120

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Host Emily Jaenson at:

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Heather Brooks Karatz was, most recently, the President of the Los Angeles Wildcats of the XFL. She was responsible for the team's fan engagement and business operations, including ticket sales, corporate partnerships, marketing, content, communications, community relations, and the game day experience.

Prior to joining the XFL, Heather served as the Executive Vice President & General Counsel of the Los Angeles Football Club, where she played a critical role in LAFC’s business development initiatives and was responsible for overseeing all legal matters related to management and operations, stadium construction, and ancillary businesses. Prior to joining LAFC, Heather was the General Counsel and SVP of Independent Sports and Entertainment, formerly known as Relativity Sports. In her role, Heather represented over 300 professional athlete clients across the NFL, NBA and MLB, and was responsible for negotiating and securing marketing deals, advising the Company’s Board, management and investors, leading civil and criminal litigation matters, and interpreting collective bargaining agreements and union regulations.

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https://www.linkedin.com/in/heather-brooks-karatz-43112728/

instagram.com/heatherbkaratz

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Host Emily Jaenson at:

https://www.instagram.com/emilyjaenson/

Melanie is currently a broadcaster for the Baltimore Orioles and MASN. She also reports for the ACC Network, the World Axe Throwing League and American Cornhole on ESPN, Liberty University through ESPN and LFSN, GameDay Radio and Major League Baseball Data Operations.

A versatile and energetic broadcaster, Melanie Newman is highly skilled as an announcer, sideline reporter, host and commentator. She is one of seven women in the nation to call play-by-play for professional affiliated baseball, led the first all-female booth in professional baseball and all-female broadcast in FBS-division football.

Follow Melanie on Twitter and Instagram @MelanieLynneN 

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Host Emily Jaenson at:

https://www.instagram.com/emilyjaenson/

Laura Dixon, former head of external relations for the San Antonio Spurs and now Founder and President of Pro Sports Assembly.

Pro Sports Assembly, the first member-led trade association for leaders in professional sports working to advance diverse and inclusive leadership inside of teams, leagues and unions.

Her past accolades include serving as the head of external relations for Spurs Sports and Entertainment, establishing Silver & Black Give Back (the Spurs Foundation), creating the social impact strategy for all franchisees and the corporate administration, and serving as council alongside the State Department on sports envoys, fellowships, and programs connecting passionate leaders and organizations across the globe.

Follow Along with Laura and Join the Pro Sports Assembly at:

https://www.linkedin.com/in/lauraddixon

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www.leadershipisfemale.com

Host Emily Jaenson at:

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Keia Clarke is Chief Executive Officer of the New York Liberty, where she leads and manages all business aspects of the Liberty organization, including strategic planning, revenue, P&L and operations. Additionally, Clarke works with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.

Top 4 Takeaways:

2. Advocate for yourself, think forward, innovate, be solutions oriented.  You are limitless when you can find your voice. Finding your voice changes everything.

3. Bring your entire self to work.

4. Believe in yourself unconditionally and unapologetically as much as any man would believe in himself. How? Reflection. Acknowledge what you have accomplished and take pride and celebration all you have done!

Follow and engage with Keia at:

https://www.instagram.com/nyliberty/

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Host Emily Jaenson at:

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Episode 32 of Leadership is Female I am joined by Jennifer Mathews, who joined PointsBet as Vice President of Brand Marketing in October 2019. In her position, she oversees strategic partnerships, creative design, events/activations, retail marketing, and brand marketing functions while maintaining a focus on continually evolving the PointsBet brand as the company grows into new markets.

Jennifer’s got a lot to share including really great insight on marketing, working for a growing sports betting company, respecting your employees time, availability, and meeting cadence. She’s a seasoned marketing pro and talks about leaving sports and coming back and how that has enhanced her capabilities as a marketer. She’s wise and she’s sharing her insight so listen up, be prepared to take some notes, and implement this great wisdom from Jennifer Mathews.

https://www.linkedin.com/in/jennifercascinomatthews/

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Host Emily Jaenson at:

https://www.instagram.com/emilyjaenson/