Have you ever wondered how a working mom’s frustration led to a nationwide revolution in early childcare and a thriving franchise?

Jo Kirchner joined Primrose in 1990 as Vice President and became President and CEO in 1999. Her lifelong mission is to deliver a nurturing environment and a quality learning foundation to help children become confident adults who love who they are and what they do.

Under Jo’s leadership, Primrose has grown from four schools in metro Atlanta to more than 500 schools nationwide and she has been awarded the International Franchise Association (IFA) Entrepreneur of the Year Award in 2023.

Today, we are diving into Jo’s journey of transforming early childhood education, how she built a thriving franchise, embraces continuous improvement, and how she’s making a community impact that’s changing lives across the US.

Hear how Jo’s passion, perseverance, and a bit of marketing magic can turn a personal challenge into an entrepreneurial triumph.

So, if you are ready to be inspired and learn how you can make a difference in your community by embracing quality, consistency and continuous growth then today’s episode is for you.

Connect with Jo:

LinkedIn - https://www.linkedin.com/in/kirchnerjo/

Episode Highlights:

• Jo Kirchner’s journey and transformation of Primrose Schools

• Jo’s role in pioneering experiential learning and fostering community involvement through the Primrose Children's Foundation.

• Jo discusses the entrepreneurial challenges of balancing ambition with realistic expectations

• Advocacy for early education

• Proprietary play-based curriculum that sets Primrose schools apart

• Journey of growth and franchising at Primrose schools

• Continuous improvement over chasing perfection

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale