In this candid episode of The Green Dream, host Luke Truken reveals the number one challenge facing service businesses: hiring and retaining top talent. Luke shares the pivotal story from his early days at Luke's Landscaping when his entire crew quit overnight, leaving him with 200 weekly lawns and just one employee. This crisis moment forced him to completely reimagine his approach to leadership, company culture, and recruitment.

Luke explores how he transformed from a "my way or the highway" boss into a leader who builds teams through empathy, core values, and constant recruiting. Listeners will discover practical strategies for creating a workplace culture where A-players want to stay regardless of competitors' wage offers, the importance of "always hiring" even when fully staffed, and how to identify and attract ideal employees. Whether you're mowing 20 lawns or managing multiple crews, this episode provides essential insights for building a sustainable team that supports your business growth.

Ready to grow your landscape business with better marketing and hiring strategies?

At Landscape SEO, we specialize in websites, SEO, and paid advertising that bring you quality leads. But we don't stop there. We also offer proven solutions to attract the top talent your business needs to scale. Visit landscapeseo.com today to book a free consultation. Let's discuss how to market not just for customers, but for the A-players who will take your business to the next level. Keep cutting grass, keep planting plants, and let us handle the digital growth!