Why Only 2% of Lawn Care Businesses Make It Big (And How You Can Be One of Them)

Ever wondered why some lawn care businesses thrive while others struggle to survive? 🌱 In this video, Luke Truetken sits down with Larry Ryan of Ryan Lawn & Tree to uncover the secret strategies behind building a successful landscaping empire. From hiring top talent to mastering leadership, discover actionable insights that will help you scale your business, retain great employees, and create stunning landscapes.

🔑 What You’ll Learn:

- The importance of recruiting and retaining top-tier talent

- How servant leadership can transform your business culture

- Tips for creating a scalable lawn care business model

- The role of branding and customer relationships in business growth

- If you’re ready to take your lawn care or landscaping business to the next level, this video is for you!

📚 Related Topics:

• Employee ownership (ESOP) and its benefits
• The role of vision and leadership in long-term success
• Lessons learned from 38+ years in the green industry

👀 Watch now and uncover the secrets of the top 2%!

#LawnCareBusiness #LandscapingSuccess #LeadershipTips #ServantLeadership #EmployeeOwnership #GrowYourBusiness #LandscapingTips #SmallBusinessGrowth #BusinessLeadership #RyanLawn #RyanLawn&Tree

Website: https://ryanlawn.com/

Book a strategy call with us : https://landscapeseo.com/get-started/

Overcoming Sales Challenges for Contractors with Eric Triplet

Are your marketing efforts failing to generate actual sales? Do you find yourself blaming your marketing firm when projects stall? In this episode of The Green Dream Show, host Luke welcomes Eric Triplet from the Pond Digger Podcast to explore contractors' common sales hurdles and provide actionable solutions to overcome them.

🔹 Key Topics Covered:

• Identifying Sales Problems: Discover how to assess whether your sales process is truly effective or if you're merely taking orders without adding value.
• Marketing & Sales Synergy: Understand the critical relationship between your marketing strategies and sales execution and how misalignment can hinder your business growth.
• Effective Sales Techniques: Learn actionable strategies for handling high-value project calls, including role-playing examples demonstrating best practices.
• Self-Awareness in Sales: Explore the importance of knowing your numbers and maintaining self-awareness to enhance sales performance.
• Overcoming Money Taboos: Gain insights on how to confidently discuss pricing and project budgets with clients without being pushy or rude.

🔹 Highlights:

• Real-Life Insights: Eric shares his experiences working with contractors who believe they excel at sales but are actually struggling behind the scenes.
• Role-Playing Sessions: Listen to a live role-play between Luke and Eric, showcasing effective sales conversations in action.
• Actionable Tips: Get practical advice on improving your sales calls, from asking the right questions to building genuine client relationships.
• Community Building: Learn how creating a strong support network through sales training groups can drive success and sustainable business growth.

Whether you manage a landscaping business, pond installation service, or any project-based contracting work, this episode provides the tools and insights you need to refine your sales process and achieve your business goals. Don’t miss out on expert advice that can transform your sales challenges into opportunities for growth!

🎧 Listen Now!

📢 Connect with Eric Triplet:

• Website: theponddigger.com/
• Social Media:

Facebook

Instagram

TikTok

• Coaching Group: Learn more about Eric’s coaching programs at Coaching Group Link

Stay tuned to The Green Dream Show for more expert interviews and tips to help your green business thrive!

#ContractorSales #BusinessGrowth #SalesTraining #TheGreenDreamShow #PondDiggerPodcast #landscaping #lawncare

In this episode, we sit down with Cody from Revhike to dive into the critical importance of phone communication in today’s business landscape. Discover how effectively answering the phone and mastering phone sales can significantly boost your profitability while eliminating the time wasted driving to every property. Cody shares actionable strategies and insights that will help you streamline your operations, close more deals over the phone, and maximize your business’s efficiency. Whether you’re a seasoned professional or just starting out, this is an episode you won’t want to miss!

#lawncare #landscape #marketing

Join us for a candid conversation with Adam and Sahra Linnemann of The Green Executive as we dive deep into the current state of the green industry. We discuss the challenges landscapers are facing this year, from unpredictable sales cycles and rising costs to the impact of major events on the economy.

Adam and Sahra share their insights on:

• Staying profitable in a fluctuating market: Learn how to proactively manage your cash flow and adjust your pricing strategies to maintain profitability.
• The importance of data-driven decisions: Discover why implementing business management software like LMN is crucial for tracking trends and making informed decisions.
• Adapting to industry changes: Hear about the latest trends in landscaping, including battery-powered equipment and the rise of permanent holiday lighting, and how to stay ahead of the curve.

Tune in to gain valuable perspectives and actionable strategies for navigating the Green Dream even in times of uncertainty.

In landscaping, it's easy to get caught up in pursuing bigger numbers – more revenue, crews, and clients. But are those numbers truly reflective of success? In this episode of The Green Dream, we sit with industry veteran Steven, Owner of BCLS, to explore the often-overlooked aspects of building a thriving landscaping business.

Tune in to learn:

• Why financial literacy is crucial, even for small businesses
• How to define your personal and business goals to achieve true fulfillment
• The importance of building a strong foundation for sustainable growth
• Strategies for overcoming "mind trash" and making clear decisions

Whether you're at $500k or $5 million, this episode will challenge your assumptions and provide actionable insights to help you build a landscaping business that supports your ideal life.

Website : bclslandscape.com

#landscaping #lawncare #businessgrowth #entrepreneurship

#smallbusiness #landscapingbusiness #greenindustry

In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand awareness, and convert leads into paying customers.

Actionable items discussed in the episode:

• Build a good, mobile-friendly website: Your website is often the first impression potential clients have of your business. Ensure it's easy to navigate, loads quickly, and conveys your services and location.
• Invest in search engine optimization (SEO): SEO helps your website rank higher in search results, making it easier for people to find you when looking for landscaping services.
• Consider using Google Ads: Google Ads can help reach people actively searching for landscaping services in your area.
• Utilize Facebook and Nextdoor: Facebook and Nextdoor are effective platforms for building brand awareness and reaching potential clients in specific neighborhoods.
• Create engaging organic social media posts: Share content your audience wants to see, including project updates, video testimonials, and helpful tips.

Luke also emphasizes the importance of following up with leads promptly and effectively. Learn how to use text messages, voicemails, emails, and even selfie videos to increase your chances of converting leads into customers.

Now more than ever, getting your digital marketing and marketing right is crucial. Tune in to this episode for valuable insights and actionable strategies to help your landscaping business survive and thrive in 2025!

Landscapeseo.com

Ready to Light Up Your Holiday Profits?

In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation.

Whether you're a newbie or a veteran in the holiday lighting industry, this episode is packed with actionable strategies to attract more clients and boost your bottom line. Luke shares his proven tactics for leveraging your existing network, conquering community groups, creating captivating content, mastering paid advertising, and harnessing the power of SEO.

We'll also tackle common questions like:

• How to get started with marketing if you're new to the business
• Why Facebook ads might not be working for you (and how to fix it)
• The importance of SEO for long-term growth
• The best ways to follow up with leads and convert them into paying clients
• How to stand out from the competition in a crowded market

Get ready to illuminate your path to success this holiday season and beyond!

Tune in now and discover how to make your Christmas light installation business shine brighter than ever!

Keywords: Christmas lights, holiday lighting, marketing, small business, SEO, Facebook ads, Google Ads, lead generation, customer conversion

Website:

https://landscapeseo.com/blog/marketing-mastery-for-your-christmas-light-installation-business/

#ChristmasLights #HolidayLighting #ChristmasLightInstallation #HolidayLightInstallation #SmallBusinessMarketing #MarketingTips #BusinessGrowth

Join us on The Green Dream as we sit down with Quinton, a partner at Q&A Landscaping, to discuss their remarkable journey from humble beginnings mowing lawns to becoming a thriving project-based landscaping company. Quinton shares invaluable insights on their pivotal decision to transition out of lawn care, the marketing strategies that have fueled their growth, and their unique approach to hiring and retaining top talent. Discover how Q&A Landscaping's commitment to continuous improvement, financial understanding, and a long-term marketing vision has set them apart in a competitive industry. This episode is packed with actionable advice for aspiring landscapers and seasoned professionals, emphasizing the importance of building a solid brand, embracing digital marketing, and prioritizing the customer experience. Don't miss this inspiring story of entrepreneurship and resilience in landscaping!

Q&A Landscaping Website:

https://www.qalandscaping.com/

Instagram:

https://www.instagram.com/qalandscaping/?hl=en

Facebook:

https://www.facebook.com/qalandscaping412

I recorded this show a few weeks ago but did not upload it. But I think this is a conversation that needs to be had. Where are you right now in making your business recession-proof? In this episode, we discuss the vital things you should look at in today's environment.

Youtube:

https://www.youtube.com/@landscapeseo

Website:

https://landscapeseo.com/advertising/

In this episode, we discuss all the stuff nobody wants to talk about when it comes to hiring and firing people. It is based on a real story that just happened to me.

https://landscapeseo.com/social-media/