Struggling to find good people? The problem might not be the labor market—it might be you.

In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained that "nobody wants to work anymore," this episode will completely shift your perspective.

What You'll Learn:

• Why compensation ISN'T the #1 factor in attracting A-players (and what actually is)
• The "employer brand" checklist that separates thriving companies from struggling ones
• How to build a recruiting pipeline BEFORE you're desperate
• The hidden cost of hiring out of desperation vs. hiring strategically
• Why wrapped trucks and clean equipment matter more than you think
• Real talk on cannabis policy, E-Verify, and the H-2B program
• The emotional intelligence factor owners overlook

The Bottom Line: You can have the best recruiting tactics in the world, but if your company isn't a great place to work, you'll never keep top talent. Mike breaks down exactly what "great place to work" means in 2025, and it's not what you think.

Stop competing on hours and overtime. Start competing on culture and career growth.

Connect with Mike Voories:

LinkedIn: https://www.linkedin.com/in/michaelvoories/

Website: https://BusinessResourcesOne.com

Free Job Board: https://GreenIndustryCareers.com

Connect with Steven Cohen:

Email: [email protected]

LinkedIn: GreenMark Consulting Group

Host Luke Truetken

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Brought to you by Turfs Up Radio - The 24/7 Green Industry Station