In this episode of Leadership Story Talks, hosts Jerome Deroy and Julienne Ryan speak with Andy Goram—also known as The Sticky Guy—a culture, leadership, and engagement consultant on a mission to help organizations create workplaces people don’t want to leave.

Drawing on a pivotal career moment when a manager’s blunt but kind feedback changed his trajectory, Andy shares why being kind, not just nice is the foundation for growth, and how leaders can embed culture through real stories and consistent behaviors.

Through his consulting work and Sticky From The Inside podcast, Andy shows how organizations can move beyond posters and campaigns to make values real—and how small actions from managers can spark meaningful cultural shifts.

You’ll Hear:

• Kindness vs. Niceness – Why telling the truth, even when hard, is the most powerful act of leadership
• Culture is Everyone’s Job – Why engagement can’t be outsourced to HR or a campaign
• The Future Story – How crafting and testing an engaging narrative gives people certainty and connection
• Avoiding Story Fatigue – Why leaders must invite dialogue so stories don’t lose meaning on the way down the org chart
• Momentum Through Small Moves – How simple, consistent actions—like one manager reshaping meeting culture—can ripple through an organization

Whether you’re a CEO rethinking culture or a manager looking to make your “pond” thrive, this conversation offers practical tools and fresh perspectives to make engagement stick.

Resources

• Andy Goram on LinkedIn
• The Bizjuicer website
• More about Andy, his 7 step method, and Bizjuicer here

Sticky From The Inside Podcast

• Apple Podcast
• Spotify
• YouTube
• Amazon

Sticky From The Inside Socials

• Instagram
• X

Narativ’s online course in partnership with New Mexico State University Global Campus:
Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here

Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.

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Buy Julienne’s book here