In this episode of Leadership Story Talks, hosts Julienne Ryan and Jerome Deroy welcome Alex Smith, a seasoned sales professional, podcast host, and advocate for human-centered connection in business. With over 18 years of experience in sales, including roles in EdTech software and door-to-door sales, Alex brings a refreshing perspective on the transformative power of authenticity and empathy in professional relationships. He also hosts the podcast Sell by Being Human, where he explores how sales can be a force for connection and growth.

This episode is rich with engaging stories, actionable insights, and thought-provoking reflections on how storytelling and human connection can reshape the way we approach leadership and sales.

You’ll hear:

• Alex’s Sales Journey: From selling catalogs door-to-door as a child to becoming a top-ranked sales professional, Alex shares how curiosity and resilience shaped his career.
• Reframing Sales Through Humanity: Alex challenges the stereotypes of salespeople, emphasizing the role of empathy, curiosity, and understanding in fostering genuine connections.
• The Role of Storytelling in Sales: Why aligning stories to the listener’s experiences can transform the conversation and build trust.
• Personal Growth Through Adversity: Alex reflects on pivotal moments, including personal loss, that shaped his approach to life, work, and gratitude.
• Lessons From Family: Heartfelt stories of Alex’s father, a teacher and storyteller, who inspired his belief in the power of human connection.

Key Takeaways:

• Selling as Human: Sales is about guiding someone toward change, built on mutual understanding and respect—not manipulation or pressure.
• The Power of Stories: Crafting relatable narratives and asking insightful questions can break down barriers and foster meaningful connections.
• Curiosity is Key: Genuine curiosity helps leaders and professionals create trust, credibility, and alignment in their interactions.
• Gratitude and Resilience: Embracing gratitude, even during challenging times, can inspire growth and a deeper connection to one’s purpose.

Resources:

• Alex’s Podcast: Sell by Being Human – where Alex explores the art of sales through the lens of human connection. 
• Books Mentioned: To Sell is Human by Daniel Pink – a foundational resource on the humanity of sales.
• Alex Smith's profile on

Narativ’s online course in partnership with New Mexico State University Global Campus:
Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off - Use code NARATIV → Register Here

Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.

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