Happy New Year!  We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company.  Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue.  In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands.     

Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books on personal and professional development (22:41). 

Note: all views expressed in this episode are Neha's personal POV.

Connect with Neha: https://www.linkedin.com/in/msnehashah/

Learn more about ItsRapid: https://itsrapid.ai/ 

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker