Jared Peno, CEO and Managing Partner of Alliance Technologies, joins Leading In The Dark to share his evolution from hands-on engineer to people-first leader. In this candid conversation, Jared opens up about the challenges of overcoming self-doubt, the shift from micromanaging to empowering, and the intentional culture he’s built over 15 years of growth.
He also shares insight into navigating a competitive MSP market, integrating AI into service delivery, and why customer experience—not price—is still the ultimate differentiator.
Whether you're a founder, leader, or aspiring entrepreneur, this episode is packed with practical wisdom and real-world inspiration.