ProCare CEO Bindi Norwell shares practical insights on what it takes to turn innovation into everyday practice in primary care. She unpacks how to accelerate adoption among time-poor clinicians, why making new tools habitual is the key to lasting impact, and how a collaborative, scale-ready approach can transform care for millions.

Bindi also highlights the cultural shift required for meaningful change: embracing fast failure, learning quickly, and celebrating wins to sustain momentum and keep innovation alive across the system.