Leading Local Insights

In this podcast, BIA’s VP of Insights & Analytics, Celine M, talks with fashion expert and buyer, Tania Sterl, Founder, Sterl on Style, Personal Stylist, Fashion Expert, Speaker, Published CoAuthor. Tania’s expertise of buying both from retail and online fashion houses gives her a unique purview of what clothing and shoe retailers are thinking right now, what types of advertising they want to do and what pain points they need local media sellers to help them solve. 

Listen to the podcast now as Celine asks key questions that will give local media sellers an inside tract on how to approach potential retail clients and how to extend advertising and value to current retails clients. 

This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals. 

In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from the verticals covered in the first half of the year (i.e., Home Services, Restaurants, Tier 3 Auto, Realtors, Hotels and Museums, Lawyers & Accountants and many more.)

As Tom and Lee will discuss, most verticals still have a heavy reliance on traditional media, with spend mostly going to direct mail, TV OTA and Radio OTA. But there are strong shifts to other key media like mobile, over-the-top (OTT), and online all while consumers are looking more to areas like podcasts, digital coupons, online social posts to find out about services and products. 

In this podcast, BIA’s Managing Director previews the updated OTT forecast along with the company’s OTT webinar on July 28, 2021. Gathering a diverse panel of experts, the webinar will focus on key OTT issues including addressability, reach extension, frequency capping, de-duplication, and campaign attribution. Listen now to get a sneak peek into the OTT update.

In July, BIA released a new advertising forecast for 16 media and 95 business categories. The updated forecast for 2021 takes into consideration the improving economy and the changing trends in how consumers are consuming media that accelerated during the pandemic.

In this podcast, BIA’s Chief Economist and SVP, Mark Fratrik explains the different impacts on ad revenue expectations for different media like direct mail and television and what he sees as potential growth opportunities for the rest of the year. 

According to Redfin, home prices nationwide this year are up 14.4% year-over-year, yet the number of homes for sale fell 49.6%. It’s an active business vertical giving local sellers immediate selling opportunities. 

In this episode of Leading Local Insights, we offer an excerpt from BIA’s June Digital Series Webinar covering Real Estate. It features Celine Matthiessen, VP of Insights and Analysis, who examines the overall ad spend projection for this year and next and the traditional and digital ad spend in two important sub-verticals: Realtors and Real Estate Developers.

Want to know more about our upcoming Digital Event Series?  Find the full line up here: https://bit.ly/2021DigitalSeries.

The NAB commissioned BIA to estimate the revenue local broadcasters are losing when their news and other local content appears in Google Search and Facebook News Feeds. Local broadcast news is highly consumed, trusted and valued information. Yet it is costly to produce, and its consumption (and the ad dollars that support it) is shifting to technology platforms where broadcasters cannot fully recoup their investment.

In this podcast, BIA’s Rick Ducey and Mark Fratrik explain their findings from their expansive discussions with top executives at local radio and TV and share BIA’s revenue estimate of what broadcasters are losing annually. It’s a big number. Listen now.

With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm. Brock explains how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. Brock also offers his best advice on how marketers are dealing with privacy and the future of data.

In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explains why digital/online is a very bright spot for local radio.

In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. The problem is most broadcasters have not developed a core set of best practices to get the most out of social channels. Listen now for Wilson's recommendations for broadcast news operations to more fully monetize this premium content.

This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business as the economy shifts and clients start coming back into advertising post pandemic.