Leading Matters with Joel Capperella

Kyle Scott runs one of the most influential sports blogs in the North East region of the United States, Crossingbroad.com  .  In this episode of Leading Matters Kyle discusses the importance of focus, sticking to the plan, and how he has capitalized on the gap in sports media coverage created by the ongoing digital and mobile disruption.

Through Technology.  Founder Christopher

Wink, along with his co-founder Brian Kirk, have been keeping true to that

mission since they founded the media company after graduating from Temple University

in 2008.  Their story is unique (Philly Mag

recently covered Wink and Kirk here) in that they’ve approached the

creation of their media company with an almost rigid journalistic integrity.  They push no agenda other than to edify the communities

that they cover.  

Kirk have managed to stick to their mission, the balancing act they sometimes

have to play with their advertisers, how they have worked tirelessly to build a

staff that shares their values, and how they are continuously experimenting

with new methods that add greater value to their readers in a way that strengthens

communities.   

sure to check out their work at technical.ly.

Cass Bailey runs Slice Communications, a Public Relations firm in the Philadelphia region.  Her journey has been both interesting and successful and in this episode of Leading Matters Cass discusses the importance of leveraging culture for competitive advantage and how to bring talent into the firm that will compliment the culture.  She also discusses how she has been able to prioritize operational disciplines that serve to not only support success today but build infrastructure to allow for scalable growth.

Mike Liberman is the co-founder of one of the largest Hubspot Agencies in the world, in fact they were the first partner to achieve Hubspot's Diamond partner designation.  The key to this success has been a dedication and focus on helping their clients understand the criteria by which inbound marketing success should be measured.  Mike also covers the growing marketing agency services gap that frequently leaves clients feeling as though they are not getting exactly what they need from their marketing services partners.

This is a fantastic 20 minutes and you will absolutely pick up a thing or two from hearing the approach that Tiffany Sauder and her Indianapolis firm, Element Three, takes when helping their clients tell their stories.  From where the discussion of brand and strategy should live, to the reality that leveraging a content or inbound marketing approach is a long term investment, Tiffany's insight is formed from over 10 years in the space.

Doug Claffey and his company WorkplaceDynamics focuses on workplace improvement.  They succeed in part because they take their mission extremely seriously.  Doug shares his insight into how they keep their mission centric and how companies can avoid what he calls an accidental culture.  Culture happens one way or the other, according to Doug, leaders have the responsibility to model their desired culture with their actions.

A discussion with host Joel Capperella's brother Jay.  Jay has been a successful franchise sales professional for over 20 years, and in this episode shares the importance of branding and marketing to his potential buyers.