Imagine working in a toxic workplace where you've recently laid off a third of your employees and the company is on the verge of bankruptcy. Then a few weeks later, that toxic leader pulls the rest of the leadership team into a conference room for a "all hands on deck" meeting, where he starts the meeting by stating that he loves this team and he cares about all of them. Sounds strange? Well, according to Jeff Ma and Frank Danna, co-authors of Love as a Business Strategy, they thought someone had swapped bodies with their CEO. But, it turns out that this CEO, and fellow co-author of the eventual book, found the motivation to change his behavior and transform himself, and the team, so that they led with love in how they worked with each other, and with their clients. It ultimately saved their business, and their relationships with each other.

Jeff Ma stresses that they are still on the journey into this transformation and that it doesn't get easier, it actually gets harder. There has to be tough conversations where co-workers commit to the accountability that they have for one another. Honesty is stressed over harmony. And as Ma puts it, "it sucks sometimes to be honest." Otherwise you end up with what Frank Danna calls "unforgiveness." That situation where, because the issue is never addressed, it festers and causes a rift, and that unforgiveness grows and grows. So stressing honesty over harmony prevents this air of unforgiveness and leads to a better work environment.

We discuss the six-pillars defined in the book:

Even in the law firm environment, Love as a Business Strategy has a place and can improve the overall performance and culture in the workplace.

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Transcript available on 3 Geeks and a Law Blog