In an industry where gloss can overshadow substance, Katie Welch, the CMO of Rare Beauty, is rewriting the playbook on brand building with authenticity and heart. This episode takes you behind the scenes of her strategic approach to marketing that's fiercely loyal to the beauty company's values, community, and founder, Selena Gomez—while testing and learning with the pressure of 10M+ people watching.

Join Katie and Farryn as they discuss the power of paying it forward, partnering with Sephora, nurturing the next wave of C-suite leaders, and how to land a job at Rare Beauty.

Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.

Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.