This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY.

In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran with an industry-leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content.

During the conversation, Paul spoke about creating captivating branded content, why organic reach is in decline, how WHOSAY acquires new clients, and much more.

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

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This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First Media.

First multi-platform, a content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst.

During the conversation, Sharon spoke about how First Media has adapted their business model to reach new audiences, how they engineer word of mouth to acquire new customers, and much more!

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

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This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C.

4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures.

During the conversation, Aaron talked about how 4C is connecting TV data to the digital ad buying experience, the potential symbiotic relationship between brands, social, and analytics companies, plus he shared a ton in regards to how they approach B2B marketing, including their approach to account-based marketing.

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

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Geoff McQueen is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make your business more profitable and you less stressed.

Featured in this episode, Geoff talks about finding the right customers, what platforms Accelo is focusing their content efforts on, near-term disruptions for the industry, and much more.

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

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@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many others.

Featured in this episode, Amy discusses the path that lead to her role at theAmplify, how they are streamlining the content creation process with Influencers, the origins of BrandTech and what’s she’s excited about in terms of the future of Influencer Marketing.

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms

Featured in this episode, Joshua discusses how they scaled their business as an early adopter of social media as a customer service channel, why he’s excited about messaging apps like WhatsAPP and Apple Business Chat in regards to their role in business communications, and much more!

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

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Matt Britton is a true pioneer in our industry, having built and sold a number of businesses, including MRY which he sold to the Publicis Group. In his current role as CEO of Suzy, Matt is building something truly unique in the marketing technology space.

Featured in this episode, Matt discusses the most significant and impactful shifts in the industry, what inspired him to start his first company, how he pivoted Crowdtap and what he is planning to do with Suzy and how 5G is going to change the game for smart devices and video consumption in the near future.

This episode is brought to you by Social Media Week London! (www.socialmediaweek.org/london/attend code: Leads2Scale)

Follow Toby and Social Media Week!

@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more more leads.