Leads2Scale

Leads2Scale

By Social Media WeekBusiness
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Leads2Scale episodes

  • Ep 16: Blowing Sh*t Up with the Michael Bay of Business - Cindy Gallop, CEO of MakeLoveNotPorn

    This week’s episode of Social Media Week’s Leads2Scale podcast features Cindy Gallop, Founder and CEO at MakeLoveNotPorn, the world's first user-generated, human-curated social sex video-sharing platform. 


    As brand and business innovator and consultant with over 30 years of experience in the advertising industry, Cindy is someone who has earned the right to speak her mind and when she does, people listen.


    During the conversation, Cindy discussed her journey that started with her career in advertising with BBH through to the launch and building of Make Love Not Porn. 


    She also discussed the #MeToo movement and how she sees it impacting the ad industry in positive ways and how she plans to tackle another one of her favorite subjects “ageism” during her upcoming session at Social Media Week New York in April.


    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)


    Follow Toby and Social Media Week!


    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 


    51 min
  • Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris

    This week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell.


    Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet.


    During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more.


    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)


    Follow Toby and Social Media Week!


    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 

    52 min
  • Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind

    This week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company.


    Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years.


    During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more.


    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)


    Follow Toby and Social Media Week!


    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter. 

    49 min
  • Ep 13: The Rise of Messaging Bots
    This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain.
    GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots.
    During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more.
    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    37 min
  • Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase
    This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase.
    Michael joined NetBase a year ago and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric.
    During the episode, MJ discussed what does "deep social listening" mean and how that has helped their clients, how NetBase utilizes all sorts of data to drive social media strategies, and how the company relies on innovation to brace for future challenges in social.
    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    30 min
  • Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
    This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK.
    David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter.
    During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories.
    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    50 min
  • Ep 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn
    This week’s episode of Social Media Week’s Leads2Scale podcast is a special SMWLDN preview episode!
    Our 9th Annual Social Media Week London conference kicks off on November 14th at the QEII Conference Centre in Westminster and we are excited to give you a sneak peek of this year’s event and, as an added bonus, we have included last year’s keynote session featuring Kat Hahn (Head of Creative Shop, Northern Europe at Facebook) discusses the secret ingredients to create content tailor-made for mobile feeds for brands of all sizes who are developing strategies for their Facebook and Instagram feeds.
    This episode is brought to you by Social Media Week London 2018! (www.socialmediaweek.org/london/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    22 min
  • Ep 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi
    This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City.
    During the conversation, Victor talked about how an agency like Big Spaceship reacts to the negatives of social media, how they think about culture and human behavior, and social media trends that marketers should be taking note of.
    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    47 min
  • Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data
    This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only enterprise customer data platform with a fully-integrated marketing cloud.
    During the conversation, Josh talked about the service Simon Data is providing, how it is different from the old ways of marketing, how his company is able to help marketers eliminate all the technological barriers that have long been in the way of their creative ideas, and much more.
    This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    56 min
  • Ep 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)
    On this week’s episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform.
    During the conversation, Todd spoke about why it’s important for brands to be listening to their customers, how Talkwalker sets themselves apart from the competition, how they are scaling their business, and much more.
    This episode is brought to you by Social Media Week New York! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
    Follow Toby and Social Media Week!
    @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
    33 min

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