Keith Perrin discusses his role in the co-founding of the 90s & 00s apparel megabrand, FUBU (For Us By Us). Keith talks about his original career goals as a real estate manager in New York City, his very brief stint as a drug dealer, and his ultimate decision to become an entrepreneur along with friends, Daymond John, J. Alexander Martin, and Carlton Brown to launch FUBU. Keith shares how the brand landed LL Cool J as an ambassador and more. Learn about Keith's latest venture, FUBU Radio, his experience as a member of Phi Beta Sigma Fraternity, Inc., and sage advice for today's aspiring entrepreneurs.