Lean Startup

ElectNext is a young startup that’s not only learning about its potential markets, it’s also learning how to learn. Keya will reveal the changes the organization has gone through to be able to move more quickly, with less friction and greater success.

How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the User

Alexis is interested in solving big problems, which means building products for people who face daily challenges very different from hers. She’s taken unusual steps to explore untapped markets and understand the users in them, giving her excellent insight into customer development.

Patrick is a longtime leader in the Lean Startup community. In this talk, he’ll redefine and explain growth-hacking in a way that takes us beyond SEO tricks and helps us understand patterns we can leverage for growth.

Palantir is a traditional software company in that it ships software that runs on its customers' networks. That makes it hard to get direct feedback on which features need iteration. Ari will talk about the strategies the company has taken, ranging from the automated to the person-to-person, to gather the valuable information that guides their product–and company–development.

Steve is a perennial favorite at our conference–for good reason. A natural teacher and storyteller, he gives talks that always illuminate entrepreneurship in unique, useful ways.

Back to the Roots sells kits for growing edible plants. Their business involves physical products and isn’t one that obviously lends itself to intense experimentation. And yet, as we learned in a popular talk from Nikhil and Alex last year, they test everything. This year, they’re back to talk about a Kickstarter campaign they used as an MVP for a new product–during which they learned a lot more than they expected.

The Biggest Implementation of Lean Startup on Earth

Stephen Liguori @stephenliguori GE

Jeffrey Schnitzer GE ENERGY MANAGEMENT – INDUSTRIAL SOLUTIONS

Eric Ries @ericries THE LEAN STARTUP

Michael Mahan @michaelbmahan GE HOME & BUSINESS SOLUTIONS

Sarah Broderick GE

GE has been in business for more than 130 years in part because it has always been able to reinvent itself. The company has enlisted Lean Startup principles as one of the ways to harness its entrepreneurial spirit and improve the way it works. Steve Liguori, GE Executive Director of Global Innovation and New Models, will lead a conversation with three GE project leaders on how they’re using Lean Startup methods.

A perennial favorite speaker at The Lean Startup Conference, Laura will make sure you know when and how to use not just landing pages, but also concierge tactics, Wizard of Oz setups and content strategies like blogs and email newsletters. You will leave her session smarter.

Based on his experience running thousands of experiments with entrepreneurs around the world, Trevor–founder of Lean Startup Machine–will discuss how to avoid biasing both your data and yourself.

A founder of LinkedIn and partner at Greylock, Reid has brings unusual depth to conversations about entrepreneurship. Eric Ries will interview Reid.