Lean Startup

When you interview customers, you don’t know what you don’t know–and you don’t know what questions you should be asking but aren’t. Zac Cohn, founder at Wonful, runs an exercise to teach you how to ask the right questions and uncover exactly what you need.

A lot of distributed companies use Lean Startup techniques for product development. But it’s challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches creative techniques for very effective Lean Startup approaches on a virtual team.

When you interview customers, you don’t know what you don’t know–and you don’t know what questions you should be asking but aren’t. Zac Cohn, founder at Wonful, runs an exercise to teach you how to ask the right questions and uncover exactly what you need.

Create A Culture Of Experimentation | Manuel Rosso by Lean Startup

Create A Culture Of Experimentation | Manuel Rosso by Lean Startup

What Should You Really Measure?

Featuring: Alistair Croll, Danielle Morrill, and Eric Ries

Who It's For: Standalone startups; corporate innovators; non-profit, government and education leaders

When you're developing a new product, or if you work in a mission-driven organization, measuring profit isn't usually an appropriate way to gauge success. Instead, you need innovation accounting or learning milestones to figure out whether your product is gaining traction. But what should you actually measure? In this advanced discussion, we'll debate the idea that there's just one metric that matters for any given kind of product. You'll come away with fresh ways to approach measurement.

What Should You Really Measure?

Featuring: Alistair Croll, Danielle Morrill, and Eric Ries

Who It's For: Standalone startups; corporate innovators; non-profit, government and education leaders

When you're developing a new product, or if you work in a mission-driven organization, measuring profit isn't usually an appropriate way to gauge success. Instead, you need innovation accounting or learning milestones to figure out whether your product is gaining traction. But what should you actually measure? In this advanced discussion, we'll debate the idea that there's just one metric that matters for any given kind of product. You'll come away with fresh ways to approach measurement.

Lean Startup 101

Featuring: Janice Fraser and Sarah Milstein

Who It's For: Standalone startups; corporate innovators; non-profit, government and education leaders

We'll explain the important concepts of Lean Startup, demystify the jargon and supply examples to help you understand what Lean Startup is good for and when you can use it. You'll come away with an understanding of the method and what frequently-used terms like MVP, pivot and innovation accounting are really about.

Lean Startup 101

Featuring: Janice Fraser and Sarah Milstein

Who It's For: Standalone startups; corporate innovators; non-profit, government and education leaders

We'll explain the important concepts of Lean Startup, demystify the jargon and supply examples to help you understand what Lean Startup is good for and when you can use it. You'll come away with an understanding of the method and what frequently-used terms like MVP, pivot and innovation accounting are really about.

Lean Startup ideas are increasingly being applied by mission-driven and non-profit organizations. Leaders of these initiatives often find themselves at odds with funders, who use a traditional framework for assessing a project’s merits. Christie will look at funding innovations in the sector–some of which are likely to have implications for the for-profit world, too.