"A welcoming place with great beer."

"Good times, good people."

Is anyone actively trying for the opposite? How do you describe your brewery in only 5 words? Today, we are going to chat with brewery owners that aimed to not only create welcoming spaces, but leaned into to a specific theme as an integral part of their operation. From dogs to baseball to wizards to airplanes, we will discover the inspirations behind these thematic choices, the challenges faced in execution, and the impact on customer engagement and brand loyalty.

Get excited to join us in-person at CBP Connects in 2024.More information coming soon.Stay up to date with CBP at update.craftbeerprofessionals.org