From their fully-immersive exhibit SNOWDAY, to photos with Santa that embrace technology in magical ways, Baymo has a knack for creating unique holiday guest experiences.
Join Trademark’s Stephany Ruiz, Senior Director of Guest Services & Experience, and Chuck Steelman, VP of Experience, as they talk with Baymo’s co-creator Scot Redman. They explore how Baymo’s activations go beyond your typical selfie museum to inspire customer loyalty and lasting memories.
Baymo’s groundbreaking SNOWDAY exhibit
The creative process for building new shopping center activations
How technology is evolving the Santa experienceLeaning In is published every second and fourth Wednesday of the month. Subscribe to hear part 2 of the discussion.
The Redman's on Instagram
(0:46) - How has being at Trademark Property Centers changed your business?
(2:36) - How have you seen immersive experiences evolve over the past 4 years?
(5:15) - What tools do you use to promote activations?
(9:27) - how do you reach communities outside of the immediate area to come to these places?
(13:37) - What is Snow Day?
(15:35) - What do you look for in spaces that would host an activation?
(18:21) - What was the inspiration behind adding on the Santa Experience?
(28:24) - Did you predict the changes in the business once you added Santa?
(30:08) - Was there a post that sticks out in your mind that drove tons of eyeballs to Snow Day?