I am currently in a 30-day challenge to improve my business that involves implementing newer strategies to help differentiate yourself.
Today in that challenge, I was asked to write down the reasons why I have yet to take action on something I believe in.
Fear. Embarrassment. Ego.
I immediately realized that the FEAR of being EMBARRASSED would lead to a hurt EGO.
And honestly, even admitting this out loud and on paper has me feeling a little embarrassed right now.
But, what I have also realized is that I’m not the only one to feel this way.
I mean, who am I to think that I am some special unicorn that is the only one that carries these limiting beliefs?
I remember a couple years ago sitting in the crowd of a packed Tony Robbins event and hearing him repeat over and over…"Real Original” when someone would explain their “unique” situation. He did as a way to show everyone that “we were not alone”.
I was reminded of this recently when I started reading Think Like A Freak.
A book written by the authors and hosts of the Freakonomics book and podcast.
In the book, they lay out a scenario where you are a soccer player lining up for a penalty kick that will win you and your country the World Cup.
As you make your approach, you analyze the data to decide which way to kick your shot.
You think, “should I go left or right?” Then you notice you have a 7% higher chance of conversion over either side, if you just shoot it straight at the goalie.
Statistics show that 98% of the time the goalie will dive one way or the other, only remaining in the center of the goal 2% of the time.
What is interesting though is that only 17% of penalty kicks at the elite level are aimed at the center.
Now, why if it is statically the highest percentage shot, aren’t more shots going there?
Fear. Embarrassment. Ego.
If you shoot to either the right or left and it is blocked or misses wide, no one will fault you. That is what you’re supposed to do.
But if you shoot it directly at the goalie and he doesn’t move and blocks it with minimal effort…
You look like an idiot and you suck at soccer. The fans will be sure to let you know.
Even though, statically speaking, it is a higher percentage shot, it is the public perception that it is a terrible idea.
So, you are more likely to sacrifice an increase in probability to make it, in order to reduce the chance of embarrassment for trying something unconventional.
The same goes for business as well.
I am in an industry that touts practicing very low converting strategies and tactics that haven’t changed much in decades.
And if you fail at these then that is ok, you will be told it is a "numbers game" and you get right back out there and knock on another door.
But, if you travel outside of the road that has been paved for you and try something new, you’ll have opened yourself up for ridicule if it doesn’t work.
The result is, you settle for the road with minimal risks for judgement.
While it feels like a much safer road, the rewards also become minimal.
When you handcuff yourself with that mentality, you do reduce your risk of failure, but also, significantly reduce your opportunity of eXponential success.
Whenever a new opportunity presents itself to you, refuse to pay the F.E.E.
The costs are high when you give into…
Fear. Embarrassment. Ego.