Learn Marketing Interviews

Marketing messages barrage us every day of our lives via email, billboards, commercials, etc. Unfortunately, small businesses seeking to market their own business dip into those avenues without really knowing what they are doing! Don't pretend, we've all been there.

Don’t just throw cash at things and hope it sticks. Marketing is an investment, not a cost. You will get a return on your investment if you do marketing the right way for the right people.

What is the purpose of your marketing? Figure out who you want to market to and what the outcomes should be. Marketing is to demonstrate to your target market that you understand their current problems and you have ideas to help them. Solve problems for the right people!

The right people are those customers who make you the most profit and tend to spend well and often. Get to know them and treat them as friends and someone they will listen to. That is how you build relationships and partnerships. It is all about human-to-human marketing.

Businesses often feel the lure of the big number and use marketing to attract large numbers of the wrong people instead of focusing on a smaller number of the right people. Don’t market to the wrong people because that makes for a bad foundation for your company.

Instead of focusing on day-to-day tasks and basic “busyness,” focus on your business and the right people for your business.

About Jay:

2 x Global Entrepreneur 'Big Impact to Business' Award winner, Author and Business Success Coach, Jay Allen helps savvy business owners break free of mediocrity by embedding significant sustainable growth strategies to businesses across the UK.

Challenged Issue:

In this podcast, we challenge the issue of focusing down on your marketing and the right type of people for your business.

Jay’s Actionable Tips:

* Know who is your who. Find your top Grade A customers and learn everything you can about them.

* Learn how to listen and not just hear. Listen to conversations and learn about what your top customers are saying.

* Understand that marketing is about selling change. Understand your customers’ problems and offer solutions.

Top Quotes:

* “Done well, it (marketing) is an investment.”

* “It’s about building relationships with the right people.”

* “Success is consistency.

* “People assume that their prospects and potential customers care.”

* “No one loves your business as much as you do.”

* “It’s always best to remember as to who got you to where you are now.”

* “The only thing that is unique about all of us or any of us is our DNA.”

* “Cause it’s not about you. It is all about them (customers).” 

Guest Links:

* Email ([email protected])

* My True North (www.mytruenorth.uk) 

Resources:

* The Telegraph (http://www.telegraph.co.uk/news/)

* The Guardian (http://www.theguardian.com)

* 5 Twitter Sins Destroying Your Twitter Credibility (https://www.excellence-expected.com)

Key Timestamps:

* 0:40 Challenged issue

* 1:31 Introduction of guest

* 1:50 Marketing your business

* 2:53 Guest’s background

* 4:10 Different types of work

* 4:33 Landscape of marketing

* 7:30 Being busy

* 9:12 Scenario

* 10:45 People don’t know you and your business

* 12:25 Target audience and grading

* 17:38 Equal efforts and partnerships

* 19:32 ROI

* 20:18 Objectives and strategies

What is content marketing? How can your business take advantage of it? How can you learn more about it? More importantly, what can it do for your audience, influence and profitability?

People are becoming more and more passionate and excited about content!

Content marketing is a business’s ability to communicate a message to an audience without selling. The business creates a message - something that adds value for their audience. Then, the business will build trust and relationships, and the audience may buy something from the business.

Content Marketing = Audience = Sales

People are not in the buying mode most of the time, so how can a business communicate with someone when they are not in the buying mode?

There are so many channels available. Create a blog, podcast, or video to get marketing messages out there. You need a place where people can get to know and trust you. This is how you build a loyal fan base and audience!

Searches are no longer the only online way people find out about your business. Instead, it is now all about your audience sharing information about your business. Your audience can influence others, and that is very powerful.

If you can create a solid and loyal audience, you can really build something special!

About Chris:

Chris is the founder of Learning Everyday Ltd., which assists small businesses with content marketing and business development. He is also the founder of the Content Marketing Academy, Scotland’s first and only annual content marketing conference. So, this chap knows how to build an audience!

Challenged Issue:

In this podcast, we challenge the issue of building a loyal audience.

Chris’s Actionable Tips:

* Create Content: Use podcast, blog or other platform to get your message out to build your audience.

* Give your audience a place to go. Facebook groups are one option.

* Engagement: Understand what your role is with your audience.

 Top Quotes:

* “I have been massively interested in personal development through my whole career.”

* “I started to sort of go down this journey of finding my passion.”

* “It always comes back to helping people to get better at getting their message out there and communicating with their customers and their audience.”

* “Content marketing really does put the fun and excitement back into business and back into marketing.”

* “It is trying to get them to buy into this culture of content.

* “It (content marketing) kind of flips marketing on its head.”

* “How does a small business owner build that audience?”

* “People won’t care if you are just there trying to sell to them.”

* “The most successful businesses we know of today … they just know more about their customers.”

* “People are influenced by what their friends share.”

* “It isn’t about having 10,000 fans. It’s not about the numbers. It’s about the loyalty and the trust within that audience is the most important part.”

Guest Links:

* Twitter (https://twitter.com/chrismarr101)

* Instagram (https://instagram.com/chrismarr101)

Resources:

* Colin Gray (http://www.thepodcasthost.com)

* Jack Black (http://pro-motivate.com/speaker/jack-black/)

* Crush It! By Gary Vaynerchuk (http://pro-motivate.com/speaker/jack-black/)

* Google Trends (http://www.google.com/trends/)

* Jay Baer - Youtility (

The word "brand" is changing, in this world of people-to-people marketing, do you have the confidence to be you?

Danielle Watson developed The Purse Process, which identifies four purse process personality personas such as Dumpster Debbie and Vanishing Veronica based on the items found in a handbag or briefcase - awesome, right? These personas identify the cycles and patterns people exhibit. As a result, this information helps others identify and build their brand.

Branding is a “signature” that weaves throughout everything you do - how you speak, how you dress, the colours you choose, how you present yourself, etc.

Find the confidence to be who you know you are. If you don’t know who you are, take the necessary journey to find out. Be yourself or you won’t find your true voice, which turns into your brand.

Ask people what’s interesting, memorable or even annoying about you. Be vulnerable and put yourself out there. Also, communicate with people as human beings, not as clients. Be mindful of how they respond to what you say.

Make things about your brand pop! You don’t even have to come up with something completely new. If it comes down to copying someone else or doing nothing at all, then copy someone else until you find your own voice.

Also, you can use something that you are not proud of in order to find your voice and niche. Look for things that you are ashamed of and find the right way to use them. They may be your Golden Ticket to an amazing life!

About Danielle:

Danielle is the creator of The Purse Process. It started as a fun experiment to identify her perfect client by looking through their handbag. The process uses three basic principles of archeology to look through a mountain of data and extract information relevant to what it going on in a woman’s (client’s) life.

Challenged Issue:

In this podcast, we challenge the issue of how to stand out in a crowd - how to create a brand that perfectly represents you.

Danielle’s Actionable Tips:

* Look at the whole of your life experience. Use that to create something brand new that the world has never seen before.

* Build your brand around what excites you and lights you up.

* Craft your gig to support indulging in things you love and would do anyways. Crafting a brand is work. But if you craft it around things you enjoy, you will be working from inspiration rather than motivation! 

Top Quotes:

* “How will you identify your ideal client?”

* “I see relationships and connections between things that other people don’t see.”

* “I knew who I was. I knew that I didn’t fit in.”

* “This is who I am and not only am I OK with it, but I love it!”

* “I think we get overwhelmed by this idea that we have to reinvent the wheel, when really, we don’t.”

* “You are exactly the way I expected you to be. And that is a powerful brand.”

* “There is no one in the entire universe who can do what you do in the exact way that you do it.”

* “People spend too much time worrying about creating a niche, and not enough time expressing who they are.”

* “We don’t really see how amazing we actually are and how unique we are.”

* “When someone speaks truth to you, you recognize it. You feel it in your gut.”

* “I said what I thought people wanted to hear. And then I realized that didn’t feel very good.”

* “You can create the same level of success by just following your own pattern – your own inner instincts – your own expression of who you are.”

* “The minute you stop copying somebody else, is the minute things take off.”

* “Just get moving in the direction of putting something out there, and you will find your way.”

* “The most successful people love what they do every day.

Some people struggle with copywriting. If you get the copy wrong on your Web site, social media profile, online brochures, and other items – it can be detrimental.

How do you write great copy? How do you maximise impact in a small amount of space and time?

Before taking pen to paper, take the time to position yourself uniquely and identify how that resonates with your customers. What’s essential about your business? What are you selling? What are you doing? Who are you selling it to? Why do they care?

Attention spans are low. So you need to quickly show why your business is important enough for customers’ time. If you communicate quickly and effectively, then they will be willing to give you more time. Also, write from the personality of your brand. Who is your customer? That will determine the tone of your copy – formal or conversational.

Make sure your copy does not focus too much on you and your business. People want to know you understand their problems and offer them solutions.

After listening to this podcast, you will be well on your way to writing great copy for your business!

About Liston:

Liston is a copywriter and digital strategist. In addition, he is a persuasion scientist, sales nerd, environmentalist, and hip-hop artist.

He runs his own business called, Good Funnel. The business focuses on three areas of a funnel that comes to a Web site: getting traffic, page conversion, and closing sales.

Challenged Issue:

In this podcast, we challenge the issue of how to write great copy even if you have no idea where to start.

Liston’s Actionable Tips:

* Don’t be too cute. Instead, be simple and direct. Make sure people understand what you are trying to communicate.

* Ask why when you gain or lose business. Record the answers, and you will see trends. That will help you to improve your copy.

* Add a healthy layer of social proof or data to increase your credibility. That becomes a shortcut for people to make decisions. Also, it lets people know you have a stamp of approval from others. 

Top Quotes:

* “There’s a real economy of expression in hip hop.”

* “People become too focused on tactics.”

* “Your readers, hate to break it to you, they don’t care that much about you. What they care about is solving their own problems.”

* “Let people know you can solve their problems.”

* “You start to understand what’s clicking and what’s not.”

* “Think about ways in which you can develop your own social proof, and make sure you weave that right into the core of your message.”

Guest Links:

* Good Funnel (http://goodfunnel.co/)

* Copywriting Checklist (http://goodfunnel.co/copywriting-checklist)

* Email ([email protected])

* Twitter (https://twitter.com/law4) 

Resources:

* Robert Cialdini (http://www.influenceatwork.com)

* NWA (http://www.nwaworld.com/)

* Netflix (netflix.com)

* Kindle (https://kindle.amazon.com/)

* Chris Ducker (chrisducker.com)

* MailChimp (http://mailchimp.com/)

* Basecamp (https://basecamp.com/)

* iTunes (https://itunes.apple.com/al/podcast/excellence-expected-small/id924421463)

* Stitcher (http://www.

Search Engine Optimisation (SEO) tends to get a bad rap. Some say SEO is too technical, sensational, complicated, and frustrating. Many businesses dismiss SEO as an unpredictable waste of money.

However, search is still responsible for most of the business done online. Don’t be on the sidelines when most business is generated through online searches!

Break SEO down to where it is actionable, and you can get results based on the size of your business. Making small adjustments to your marketing can make search results for your business even better.

The best search strategy is to offer the best answers to customers’ problems. Serve customers’ interests and needs through Web pages, social media posts, and other outlets. Create content to satisfy your customers’ curiosity. This will make your business sustainable.

Have you tried SEO? The best informational tools to steer you in the right direction are Moz, SEMrush, Google, and Google Adwords.

Your business needs to have a profitable search engine presence. So stay focused and don’t lose your patience!

About Jeremy:

Jeremy is the co-founder of Juicy Results, the Internet marketing agency for the “Fortune Five Million.”

Also, he is author of The Bootstrapper’s Guide to SEO.

Challenged Issue:

In this podcast, we challenge the issue of developing a long-term SEO strategy.

Jeremy’s Actionable Tips:

* Keywords: What keywords does your business want to rank for in search results? No just descriptive keywords, but also expand your mindset to problems your products and services solve for customers.

* Use each keyword as the driving force for the content on your Web site and that you generate over time. Develop more than one answer or one piece of content to address each keyword.

* Put content out in all kinds of formats - videos, social media, and other sources – to reach as many people as possible.

Top Quotes:

* “Search is still how we discover new products and services online.”

* “It is sometimes seen as a silver bullet.”

* “SEO can be a lot of fun.”

* “You’re better off blazing your own trail based on your own positioning.”

* “Slow and steady wins the race with SEO.”

* “You really need to understand what your customers are searching for, which is just good for business in general.”

* “Serve your readers’ curiosity.”

* “You have to be patient for patient for results, but inpatient for the activities that lead to results.”

Guest Links:

* Juicy Results (http://www.juicyresults.com/)

* The Bootstrapper’s Guide to SEO (http://www.juicyresults.com/books/bootstrappers-guide-to-seo/#.VTVex5PD7Qo)

* Keyword Brainstorming Worksheet (http://www.juicyresults.com/wp-content/uploads/2015/01/KeywordBrainstormWorksheet-JuicyResults.docx)

* Jeremy Pound Twitter (https://twitter.com/jeremypound)

Resources:

* Excellence Expected Episode 41 (https://www.excellence-expected.com/episode41/)

* Google (google.com)

* Amazon (amazon.com)

* Google AdWords (https://www.google.com/adwords/)

* Semrush (http://www.semrush.com)

* The Essential 14–Day Guide to Cutting Your Working Hours and Increasing Your Impact...

PPC. SEO. What do those stand for? If you don’t know, then you need to familiarise yourself with digital marketing for your business!

PPC means pay-per-click, and SEO is search engine optimization. PPC is a way for businesses to pay for putting them at the top of search results as “Ads.” While SEO is free and centres on where your business appears in search engine page rankings.

Digital marketing is a rapidly changing landscape. However, its purpose does not change: How do you get the right message to the right person at the right time using the most cost-effective medium?

Developing digital marketing for your business can be overwhelming. So, get help from experts and specialists. Kurve is a great option! It is a digital marketing agency that creates engaging content to help clients succeed.

About Oren:

Oren was one of the first “SEO guys” in the United Kingdom. He founded Kurve and specializes in digital marketing in large enterprise and has worked with numerous start-up companies. He spends a lot of time talking to like-minded specialists and reading content to become a knowledge worker. He tests things for clients in certain markets to get the best results possible.

Challenged Issue:

In this episode, we challenge the issue of digital marketing. Digital marketing gives us the opportunity to work with industry standard metrics to create our own metrics to figure out what works and what doesn’t.

Oren’s Actionable Tips:

* Measure, measure, measure! Are you measuring traffic, likes, leads…? Be very clear on what you are defining for channels and set milestones. You can’t improve on what you’re not measuring.

* Conflicting Content: Many businesses do not know how to do social marketing the “right” way. They push their products rather than offering engaging and high-quality content. They need to partner with experts/specialists who know what they are doing. Take time to find the best help!

* Marketing Misconceptions: There are three different types of marketing: Traditional, digital, and growth-hacking. You need to understand what kind of marketing type and content works best for your business.

Top Quotes:

* “There is a huge community internationally for search marketing.”

* “Knowledge is power.”

* “Some of the things I do haven’t changed for the past 10 years.”

* “Some people say SEO is dead.”

* “When I started SEO, there weren’t many SEO guys around. Now, everyone is an SEO expert.”

* “Just because someone says they are an expert, doesn’t mean that they are.”

Guest Links:

* Kurve (http://www.kurve.co.uk/)

* Twitter ( twitter.com/Orengreen)

* LinkedIn (linkedin.com/in/orengreen) 

Resources:

* Pat Flynn (http://patflynn.com/)

* John Lee Dumas (http://www.entrepreneuronfire.com/)

* Touch Local (http://www.touchlocal.com/)

* Wink Bingo (http://www.winkbingo.com/)

* Wonga (https://www.wonga.com/)

* BBC (http://www.bbc.com/)

* Tiger Aspect Productions (http://www.tigeraspect.co.uk/)

* LinkedIn (linkedin.com)

* Facebook (facebook.com)

* Twitter (twitter.com)

* Google AdWords (adwords.google.com)

* Dropbox (

For start-ups and entrepreneurs, social media = marketing. Have a social media marketing goal and work hard to achieve it. That should be your strategy!

Guy Kawasaki provides some practical tips on how to utilize social media:

* You do not need to hire consultants and experts to do it.

* Add videos and graphics to your social media.

* Use the social media sites that your potential and existing customers use. If your audience is not on Twitter, then don’t tweet!

The smaller the business, the more important social media is - it is your avenue to differentiate yourself, build a brand, and dominate a niche.

Many businesses are afraid of social media because they don’t have anything to say. However, it is about what your potential and existing customers/followers want to hear, not about what you have to say!

You’re providing a valuable service via social media. Customers/followers get information they want – whether it is content you create or content you share from other places. If your business does create original content, make sure it is written by subject matter experts – not unqualified people. Just because Janice the admin assistant or Ian the intern has a Facebook page, it does not mean they should be writing your businesses’ social media posts!

About Guy:

Guy has a diverse background. According to Guy, he "worked for Apple Inc. – a few times, Google, started some companies, became a speaker/writer, and is now chief evangelist for Canva".

Canva is an online graphic design service that allows anyone to make awesome graphics. And Guy knows how to use social media for his business!

He co-wrote the book, The Art of Social Media, which is an essential guide to get the most bang for your time, effort, and money.

Challenged Issue:

Implement social media marketing as a core part of your business!

Guy’s Actionable Tips:

* Every posting should have a graphic or video.

* If you shoot video, upload it natively to Facebook.

* On Twitter, include a graphic and up to four pictures.

Top Quotes:

* “Canva is kind of life changing if you’ve been struggling with graphics.”

* “Basically, if I am breathing, I am on social media.”

* “You really have to learn by doing.”

* “There is no loser in this!”

* “Most CEOs suck at social media.”

* “If you feel you are at a particular level, to be honest, you are probably wrong.”

Guest Links:

* Guy Kawasaki (guykawasaki.com)

* Canva (canva.com)

* The Art of Social Media (http://guykawasaki.com/books/the-art-of-social-media/)

* The Art of the Start (http://guykawasaki.com/books/the-art-of-the-start/)

Resources:

* Facebook (facebook.com)

* Twitter (twitter.com)

* Pinterest (pinterest.com)

* LinkedIn (linkedin.com)

* Nike (nike.com)

* General Motors (gm.com)

* Proctor & Gamble (http://www.pg.com/ )

* Google Plus (www.plus.google.com)

* Instagram (instagram.com)

* Richard Branson (http://www.virgin.com/richard-branson)

Welcome to the renaissance of podcasting! Well, it is not actually a renaissance - which is how many people see it. In reality, podcasting has continued to grow year after year. It just seemed like last year, the world finally noticed and paid attention to podcasting!

Podcasting is a great way to consume very accessible and value-added content. People can listen to podcasts when they are driving their car, mowing the lawn, exercising – anywhere, anytime. Podcasting is great way for businesses to build relationships with customers!

The barrier of entry into podcasting has been lowered to make it possible for anyone to host podcasts. You don’t have to be a technical whiz and have the most expensive equipment. All you need is a good microphone and a Web site; and then work on your presentation skills.

Podcasting reveals your knowledge and skills. Then listeners begin to know, like, and trust you because you are communicating with your own unique voice.

Daniel J. Lewis is a veteran podcaster who wants to help others enter the fun and exciting world of podcasting!

About Daniel:

Daniel has been a part of the podcasting industry for years! In 2007, he launched his first podcast series – The Ramen Noodle. Then he got focused and serious about his efforts. In 2010, he launched The Audacity to Podcast series.

He helps people launch and improve their own podcasts to share their passion and to find success. He focuses on products and services for podcasters to help them do what they do!

Challenged Issue:

We are challenging our podcast listeners to integrate podcasts into their marketing mix to gain powerful business positioning!

Daniel’s Actionable Tips:

* Plan in order to succeed! Make a list of at least 20 topics you want to address in your podcasts, so you have a roadmap to follow.

* Don’t forget to do something! Start and don’t stop. Once you take that first step, you already have momentum. It’s scary, but you won’t regret it.

* Repeat consistently. Don’t do too much or try to make each podcast perfect. Just be consistent over time. For example, do a podcast once per week, not just whenever you feel like it.

Top Quotes:

* “I’m always excited to talk about podcasting!”

* “I have something to say in this space.”

* “I was blown away by the great reception and by the feedback I was receiving from people.”

* “This was the missing piece. To go from full-time employment to self-employment for my own needs because I provided services that podcasters would appreciate.”

* “Any business, any individual can really embrace this (podcasting).”

* “It’s making the content more accessible. It’s also making the content more personable.”

* “Learn how to be a great presenter!”

* “Focus, first and foremost, on releasing great content because that’s what will hook people in.”

Guest Links:

* The Audacity to Podcast (http://theaudacitytopodcast.com/)

* The Ramen Noodle Podcast (http://cleancomedypodcast.com/)

* Twitter (@theRamenNoodle)

Resources:

* Colin Gray (https://www.excellence-expected.com/episode31/)

* John Lee Dumas (https://www.excellence-expected.com/episode27/)

* Mike Russell (https://www.excellence-expected.com/episode32/)

* Julie Broad (https://www.excellence-expected.com/episode30/)

* Apple Inc. (apple.

Do you use Google? Bet your customers and clients do! As a business owner or entrepreneur, you should utilise Google to your benefit!

Google is known for changing its ranking processes and algorithms regularly. You need to make sure to change and adapt, as well. However, despite the ever-changing world, you can use search marketing and inbound marketing to establish long-term strategies and build a sustainable business.

Inbound and search marketing includes: search engine optimization (SEO) terms, social media marketing, emails, newsletters, and blogs. The content and information you provide must be special, unique, and high quality to resonate emotionally with customers. Initially, you will struggle with these marketing efforts. But your audience will eventually grow bigger and bigger!

Google is a powerful tool for customers to find you and your business. But it is definitely not perfect! Rand Fishkin believes that about 30-40 percent of Google searches give you excellent results. But 60-70 percent of the search queries generate weird and unexpected results that are not well thought out and do not create a positive user experience.

Google is trying to do it all! And this has generated feelings of anger, fear, and distrust of Google among some business owners. You can be penalized for bad links and other items.

Make sure your business Web site has positive link building, value-added content, and user engagement. These are all signals Google uses to rank sites. You want your business to rank high in searches, right?!

About Rand:

Rand of Moz.com is an inbound marketing expert and an authority on search marketing. He is considered the Wizard of Moz!

Challenged Issue:

We are challenging you – our podcast listeners – to think about the future of search marketing. What’s next? What do you need to do to prepare for the future?

Rand’s Actionable Tips:

* Keyword Research: Figure out the terms and phrases your audience is using to find you and the information you provide.

* Outreach: Rather than trying to contact the top influencers in your space/industry, take the focus off of them. Instead, reach out to other influencers in your space/industry. They are much more responsive and likely to help you!

* Mobile Searches: Make sure your site is mobile-friendly. On April 21, Google is changing its rank algorithm to include mobile search friendliness.

Top Quotes:

* “If you get things right, your strategy ,,, and if you think about the processes that you use and align them towards the future, you can actually build something that can last for many years without a whole lot of modification.”

* “It’s also not something where every morning, you need to wake up in a panic.”

* “They (Google) give you all of this data right in the search results, so you never have to actually click on anyone’s site.”

* “(Many of) the changes that they have been making the last few years…have really, I think, threatened their credibility more broadly.”

* “That is nightmarish. Any of this Kafka-es in terms of the process.”

* “That is enough to put a business under.”

* “I have seen hundreds, maybe even thousands, of businesses go under - Web sites go under - from Google penalties.”

Guest Links:

* Rand Fishkin Blog (moz.com/rand)

* Twitter (@randfish)

Resources:

* Google (google.com)

* Bing (bing.com)

* Facebook (facebook.com)

* Twitter (twitter.com)

* LinkedIn (linkedin.com)

To build relationships with your customers, it’s important for businesses to create video content. Share videos regularly and make the customer experience more engaging and helpful. Customers want to see information rather than read it!

There are several ways businesses can use videos to interact with customers. Videos can introduce new products, the company’s team, and what services are offered. Videos can also resolve customers’ problems and provide answers to frequently asked questions.

But what if you know nothing about making videos? Where do you start? It is easy to get overwhelmed! Ravinol Chambers’ Video Know How helps businesses learn how to easily create videos – even when on a budget. Ravinol fills in the knowledge gap and demystifies the whole video process to make it as simple as possible.

He also helps businesses avoid the most common video mistakes:

* Trying to get everything into just one video

* Lack of clarity

* Bad sound

* No call to action

* No distribution plan

* Not having or knowing your budget

Now, it’s time to get started on those videos! So make sure to take advantage of Ravinol’s special offer for you – our Excellence Expected podcast listeners!

About Ravinol:

Ravinol is a video expert/producer, strategy consultant, and speaker. He is passionate about the power of stories to inspire positive social impact. He enables businesses to demonstrate - through videos - the difference they can make through the work they do.

He made his first film in East Africa in 1995 to raise awareness and funds. That’s when he first saw the power of video and visual storytelling to achieve something.

Then, he went on to receive a master’s degree in business. He focused on venture philanthropy, which is how business people can use their expertise to try and help philanthropic giving/social investment and enterprise.

Combining business minds with social change is Ravinol’s motivation and inspiration. So he created a company - Be Inspired Films - for organizations wanting to make a difference.

Challenged Issue:

We are challenging our podcast listeners to integrate video marketing into their business - even when on a fixed budget!

Ravinol’s Actionable Tips:

* Make sure to plan well! Don’t touch your camera until you have everything in order. If you fail to plan, you plan to fail!

* Stay focused. Always keep the video’s objective in mind.

* Practice regularly and have fun! That’s how you will really learn and become more creative.

Top Quotes:

* “Video is so important. It’s taking over isn’t it?!”

* “Times have changed, massively.”

* “People are just blown away…it’s (teaching people to make videos) quite powerful.”

* “It’s (making videos) not as hard as you think.”

* “Everywhere they (customers) go, they’re seeing video content.”

* “It’s actually accessible. It’s not that challenging. You can learn this, and you can implement this on a set budget.”

* “Sit down and plan it, before you do it.”

* “The thing that I think is massively powerful is putting a personality and a face with a business.”

* “It sounds like video has a place in business and that it’s here to stay.”

Guest Links:

* Ravinol Chambers Email ([email protected])

* Be Inspired Films (http://www.beinspiredfilms.co.uk/)

* Video Know How (http://www.videoknowhow.co.uk/)

Resources:

* Deutsche Bank (https://www.db.com/index_e.htm)