Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S6C4A4 What is product specification?

    Season/Course 6: Know Your Customer

    Chapter 4: Purchasing Process

    Abstract 4

    What is product specification? A Product Specification commonly referred to as a product spec is an important product document that outlines key requirements for building a new feature, functionality, or product. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S6C4A3 What is the general need description?

    Season/Course 6: Know Your Customer

    Chapter 4: Purchasing Process

    Abstract 3

    What is the general need description? General need description is the stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S6C4A2 What is problem recognition?

    Season/Course 6: Know Your Customer

    Chapter 4: Purchasing Process

    Abstract 2

    What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S6C4A1 What is purchasing Process?

    Season/Course 6: Know Your Customer

    Chapter 4: Purchasing Process

    Abstract 1

    What is purchasing Process? Purchasing is the formal process of buying goods and services. The purchasing process can vary from one organization to another, but there are some common key elements. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S6C3A6 What is post-purchase behavior?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 6

    What is post-purchase behavior? The way a person thinks feels and acts after they make a purchase. We're focusing on influencing the action of repeat purchases, but that doesn't mean we can ignore thoughts & feelings. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S6C3A5 What is a purchase decision?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 5

    What is a purchase decision? The purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S6C3A4 What is the evaluation of alternatives?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 4

    What is the evaluation of alternatives? Evaluation of alternatives is the third stage in the Consumer Buying Decision Process. During this stage, consumers evaluate all of their product and brand options on a scale of attributes that have the ability to deliver the benefit that the customer is seeking. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S6C3A3 What is information search?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 3

    What is information search? Information search is a stage of the decision-making process in which consumers actively collect and utilize information from internal and/or external sources to make better purchase decisions. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S6C3A2 What is problem recognition?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 2

    What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S6C3A1 What is buying decision process?

    Season/Course 6: Know Your Customer

    Chapter 3: Buying Decision Process

    Abstract 1

    What is buying decision process? The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.