This is Episode 8, and it covers rolling restructures in paid media accounts for campaigns, ad groups, ad sets, and so on. It focuses on preserving performance with what you already have in an account that you start working on while also focusing on ways to roll out new campaigns and initiatives in a way […]

This episode focuses on Facebook Ads campaign and ad set structures and how I go about setting up my entire account structures based on different types of businesses. I also discuss settings and campaign objectives within Facebook and cover a little bit about audiences, pixel settings, ad formats, and optimization.

This is Episode 6 of the Learn Paid Media podcast where I focus on resources for getting started and certified in Google Ads, Google Analytics, Facebook Ads, and Bing Ads. I included links below for reference from the show on how to get to these resources. Google Analyticshttps://academy.exceedlms.com/student/path/2938-google-analytics-individual-qualification Google Ads and Google Ads Search Certificationhttps://academy.exceedlms.com/student/catalog/list?category_ids=53-google-adshttps://academy.exceedlms.com/student/catalog/list?category_ids=313-google-ads-search […]

This is Episode 5 of the Learn Paid Media podcast where we’re continuing with how to structure paid search campaigns in part 2 of the series. I also answer a listener question on digital media and traditional media. I decided to make this one shorter so that it gives us space to cover other topics […]

This is episode 4 of the Learn Paid Media podcast, and the focus is on how to structure paid search campaigns for your Google Ads and Bing Ads accounts. This is going to be a multi-part series as there is a lot to say on how to structure the campaigns. This one, in particular, covers […]

Jargon annoys all of us in our respective industries, but it’s necessary for communication efficiency. This episode focuses on paid media jargon, which includes acronyms such as ppc, sem, cpc, ctr, and the list goes on. I also discuss other paid media terms like impressions, conversions, cost per acquisition and so on. This episode will […]

This is episode 2 of the Learn Paid Media podcast and we focus on publisher conversion tracking for paid media campaigns. This episode covers a lot of Google Ads publisher tracking as well as Facebook Ads tracking, but also we focus on some other channels. There is a long discussion of Google Analytics tracking and […]

This is the first episode of the Learn Paid Media podcast where I, Nick Banik, discuss my background, experience, and intentions with the podcast. I go into some details about the format, and I debunk some of the information out there about paid media.