I chatted with Brian Wolfe, an expert on M&A from all levels - he worked as a partner at a big law firm for 17 years, helping to close huge deals. Now he's in the world of ETA (entrepreneurship through acquisition). He helps searchers get started, and he's bought some businesses himself - including a rollup of marketing SaaS businesses. Brian gives a masterclass on buying businesses.

Highlights:

0:58 Going from lawyer to investor
9:25 Rolling up marketing software businesses
19:33 Selling the rollup
26:51 Earnouts in M&A (good or bad idea?)
33:18 Multiple expansion is the 8th wonder of the world
36:43 Personal guarantees
42:20 Sieva's first deals
44:12 Brian's current business, Funded Ventures

Connect with Sieva:

X: https://x.com/sievakozinsky
LinkedIn:   https://linkedin.com/in/skozinsky 
Newsletter: https://sievakozinsky.com

Connect with Brian

LinkedIn:   https://linkedin.com/in/brianwolfe
Website: https://fundedventures.com

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