Welcome to the first part of our Customer Engagement training. The focus of this section is laying a foundation of how to connect with your customers rather than simply being blocked by them.

We do a lot of training programs centered around customer service. Well we've decided to put together this program for our podcast listeners. But to us, there is so much more than just customer service. That's why we focus on Customer Engagement – building long-term relationships with customers so that they are highly satisfied, continuously refer other great customers to your business and engage in very profitable repeat business.

This is the “introduction” section of this training. We'll be updating new content regularly for the entire training program, adapted specifically for our podcast audience.

How many of us hire a new employee or promote someone into a new position and fail to actually train them on what they are supposed to do. Don't worry, you're not alone. This is a common problem that most businesses have. Businesses continually fall short when it comes to training new employees. But why? We'll answer that question and give tons of great tips on how to effectively train your employees in this episode.

Last episode we talked about titles and the important role they can have on your business. That got us started down the path of how titles can plan a role in how people are promoted within your organization as well as what impact titles can have on your turnover. In this episode, we decided to dig deep on what is going on with people changing positions both in and out of businesses and do a bit of a continuation from last time. And to make the episode even more informative, Ethan found an excellent article that we reviewed about the great attrition and what the data says about people leaving the workforce.

Titles are a part of our world. Every culture in every part of the world uses titles to help distinguish what roles people play in different organizations, but are these just simple descriptors or is there a lot of cultural impact to the organization based on these titles? In this episode we explore what impact titles have in your business and how to maximize the use of your titles to get the most engagement out of your employees.

This episode is a review of the article “How to Spot an Incompetent Leader” by Tomas Chamorro-Premuzic. If you're looking to find good leaders in your business and especially don't want to be an incompetent leader yourself this is a great episode to learn what to do and what not to do in leadership and in business.

In today's world there is no getting around online reviews. Sometimes they're helpful and sometimes they aren't. Regardless as a business you need to have a plan in place on how to manage them. In this episode we share some of the actual stats behind online reviews as well as what to do to make your reviews as helpful as possible for your business.

Content marketing is definitely a buzz topic today for entrepreneurs, but this is our take on how to do it effectively and successfully. All too often, we hear catch phrases like “content is king”, but in reality just putting content out to the universe isn't going to grow your business. You have to understand your customer and create content that matters to them. So really content marketing should be part of your overall marketing strategy not just something you throw out and see what sticks.

Are you expanding and growing your business? Are you looking at finding a new physical location? Are you maybe thinking that brick and mortar storefronts are outdated and you're not sure if you should even consider a physical location? In this episode we will answer those questions and more. So join us for understanding the economics of brick and mortar as you look to grow your business.

In this forth and final training on finance, we put it all together. This session is all about understanding the strategic side of making financial decisions and how to make sure that you are using financials to grow your business.