Learning from Smart People

Learning from Smart People

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Learning from Smart People episodes

  • 74 Al Condeluci: How to Build Relationships by Giving of Yourself

    Al Condeluci returns for our Christmas Eve episode of the Learning from Smart People Podcast. We dive deeper into the concept of Social Capital as it relates to how to build relationships by giving of yourself. There's a lot to think about and it is the perfect topic for Christmas time.

    Here are some things to listen for in my interview with Al Condeluci:

    • Levels of relationships
    • An overview of Social Capital
    • Value of relationships
    • Building relationships by giving of yourself
    • Benefits of giving, even if it's just being present
    • The ingredients that nurture relationships
    • The answer to "What's in it for me?"
    • Al has a number of free resources available at his website, listed below. There are videos, downloads and other resources including his TEDx talk.

      Website: www.alcondeluci.com

      Twitter: http://twitter.com/acondeluci
      Linkedin: https://www.linkedin.com/in/al-condeluci-a47ba95/

      Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

      • Twitter: http://twitter.com/LFSPPodcast
      • Instagram: http://instagram.com/LFSPPodcast
      • Facebook: http://facebook.com/LFSPPodcast
      • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
      • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
      • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

        34 min
      • 73 Dolores Hirschmann: How to Clarify Your Business's Cornerstone Idea

        Dolores Hirschmann joined the Learning from Smart People Podcast to talk about how to clarify your business's cornerstone idea. An internationally recognized strategist and coach, Dolores helps business owners clarify their "idea worth sharing" and implement business growth systems.

        In this episode she covers the following topics:

        • Identifying your cornerstone idea – what does your company do?
        • Using your cornerstone idea in the decision-making process
        • Creating a clear message that engages your target market
        • How anchoring your business in your cornerstone idea changes the way you work
        • Why a clear cornerstone idea is the first step in growing your business
        • Dolores was kind enough to offer a free e-book called "The TED Way to Raise Visibility & Get More Clients." You can download the book, check out her website and connect with her and social media using the links below.

          Free E-book: https://we.mastersinclarity.com/standout-podcast

          Website: http://mastersinclarity.com
          Twitter: https://twitter.com/DglarH
          Facebook:  https://www.facebook.com/Mastersinclarity/
          Instagram:  https://www.instagram.com/mastersinclarity/
          Linkedin: http://www.linkedin.com/in/dhirschmann

          Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

          • Twitter: http://twitter.com/LFSPPodcast
          • Instagram: http://instagram.com/LFSPPodcast
          • Facebook: http://facebook.com/LFSPPodcast
          • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
          • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
          • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

            34 min
          • 72 Carmela Montenegro: How to Market Your Business with a Minimal Budget

            Today's topic on the Learning from Smart People Podcast is how to market your business with a minimal budget. My guest is Carmella Montenegro, a freelance digital marketer with Koda and Crush Marketing.

            Here are a few of the topics we covered during this podcast interview:

            • Marketing is simpler than people think
            • Marketing is about selling an emotion
            • The importance of being an educator and providing value to your customer
            • Tips for establishing yourself as an expert
            • Strategies for building your business on a shoestring budget
            • Choosing the right social media manager
            • You can connect with Carmella on her website and through social media. She has a biweekly email that is free. She is also offering listeners of the Learning from Smart People Podcast $100 off a social media marketing audit.

              Newsletter: http://bit.ly/3f5M7g2

              Social Media Marketing Audit: https://bit.ly/KaCDC15
              Website: http://kodaandcrushmarketing.com
              Twitter: http://twitter.com/chikychikycarm
              Facebook:  https://www.facebook.com/kodaandcrushmarketing/
              Instagram:  http://instagram.com/carmcamadventures
              LinkedIn: https://www.linkedin.com/in/carmela-montenegro/

              Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

              • Twitter: http://twitter.com/LFSPPodcast
              • Instagram: http://instagram.com/LFSPPodcast
              • Facebook: http://facebook.com/LFSPPodcast
              • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
              • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
              • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                36 min
              • 71 Alecia May: How to Plan and Run an Amazing Virtual Event

                Alecia May from Eventistry by Alecia gave her insights into how to plan and run an amazing virtual event. This episode of the Learning from Smart People Podcast is especially relevant as the meeting industry reshapes itself during the COVID-19 pandemic. With more than 15 years of experience in the event planning industry, Alecia's expertise is evident and her suggestions are actionable.

                During this interview we will discuss:

                • Planning your event (including breaks)
                • Why the plan is imperative for success (start with why)
                • Creating engagement and fighting Zoom fatigue
                • Using the unique features of virtual platforms to take things up a notch
                • Choosing among the different virtual platforms
                • Starting small to build slowly
                • Using a 90 Day Event Strategy
                • Building relationships with sponsors
                • Use the links below to connect with Alecia on her website or social media platforms. She also has several free resources available through her website, that link is below as well.

                  Resources Page: https://eventistrybyalecia.com/resources/

                  Website: https://eventistrybyalecia.com/
                  Twitter: https://twitter.com/eventistrybyal/
                  Facebook: https://www.facebook.com/EventistrybyAlecia/
                  Instagram: https://www.instagram.com/eventistrybyalecia/
                  LinkedIn: https://www.linkedin.com/in/eventistrybyalecia/

                  Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                  • Twitter: http://twitter.com/LFSPPodcast
                  • Instagram: http://instagram.com/LFSPPodcast
                  • Facebook: http://facebook.com/LFSPPodcast
                  • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                  • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                  • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                    32 min
                  • 70 Richard Walsh: How to Escape the Owner Prison

                    Richard Walsh joined me on the Learning from Smart People Podcast to talk about how to escape the owner prison. So many small business owners are trapped in a position where they are sacrificing income, family life and independence. Richard's book "Escape the Owner Prison" helps them find the keys to escape! (While still staying in business and increasing profits.)

                    Here are a few of the topics we covered:

                    • What is the "Owner Prison"?
                    • How to distinguish yourself from the pack
                    • Ways to decrease hours while increasing profits
                    • The difference between providing a service and running a business
                    • Starting with the exit strategy
                    • Following the map to get to where you want to be
                    • Richard is offering a free e-book and webinar to the Learning from Smart People audience.  Additionally, you can connect with him on his website and social media platforms.

                      Build Value/Build Profits ebook: https://bit.ly/3jHgkmYbvbpreg

                      3 secrets Webinar: https://bit.ly/2GpTKjSwebinarreg
                      Escape the Owner Prison book: https://www.amazon.com/s?k=escape+the+owner+prison&i=stripbooks&ref=nb_sb_noss
                      Website: http://www.escapetheownerprison.com  
                      Facebook: https://www.facebook.com/richard.walsh.9231   
                      Linkedin: https://www.linkedin.com/in/richard-walsh-866ab237/

                      Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                      • Twitter: http://twitter.com/LFSPPodcast
                      • Instagram: http://instagram.com/LFSPPodcast
                      • Facebook: http://facebook.com/LFSPPodcast
                      • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                      • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                      • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                        33 min
                      • 69 Mary Strachan: How Marketing is Like a Lamp

                        Today's guest is Mary Strachan who talked about how marketing is like a lamp. Mary joined the Learning from Smart People Podcast to share her expertise as a marketing strategist. Her mission is to simplify marketing, amplify impact and avoid burning out.

                        As you listen to the show, here are some things you will learn:

                        • The 2 functions of a lamp that directly relate to marketing.
                        • My gift (or curse) for using analogies
                        • The importance of being of service
                        • Why your business needs to support your lifestyle and not the other way around
                        • Understanding who you are and what your business is about
                        • How that understanding impacts the way you market
                        • Aligning your business decisions with who you are
                        • You can find Mary on the website below:

                          Website: https://www.marymstrachan.com/

                          She is also offering a free digital copy of the Find My Alignment Kit. It is designed to allow the real you to shine through in your business and marketing.

                          Free Resource: https://www.marymstrachan.com/get-your-kit/

                          Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                          • Twitter: http://twitter.com/LFSPPodcast
                          • Instagram: http://instagram.com/LFSPPodcast
                          • Facebook: http://facebook.com/LFSPPodcast
                          • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                          • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                          • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                            34 min
                          • 68 Alex Minor: How to Start Video Marketing

                            In this episode of the Learning from Smart People Podcast, my guest is Alex Minor who talks about how to start video marketing your business. With an extensive background in music, video and graphic design, Alex brings a creative yet practical perspective on video marketing.

                            Here are a few things you will learn during the course of this interview:

                            • What is a Video Marketing's Strategist?
                            • The difference between a videographer and a video marketing strategist
                            • Why business owners should focus on LinkedIn
                            • The pros and cons of Facebook advertisements
                            • How Facebook advertisements are different than boosting a post
                            • Content creation strategies for small businesses
                            • Simple success strategies for YouTube
                            • You can find out more about Alex Minor and his company Eye AM Media using the links below:

                              Website: http://www.eyeammedia.com/

                              Instagram: http://instagram.com/thealexminor
                              LinkedIn: http://www.linkedin.com/in/alexminor
                              Facebook: http://www.facebook.com/thealexminor
                              Twitter: http://www.twitter.com/thealexminor
                              YouTube: http://www.youtube.com/alxmnr

                              Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                              • Twitter: http://twitter.com/LFSPPodcast
                              • Instagram: http://instagram.com/LFSPPodcast
                              • Facebook: http://facebook.com/LFSPPodcast
                              • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                              • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                              • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                                32 min
                              • 67 Kaitlyn Study: How to Grow Your Online Reach as a Business

                                Today on the Learning from Smart People Podcast we discuss how to grow your online reach as a business. My guest is Kaitlyn Study, the owner and creative director of South Street & Company, a digital marketing agency. She helps small to medium-size businesses to grow utilizing online tools.

                                As you listen to this episode of the podcast, here are a few things to pay attention to:

                                • The 2 key things you should do when starting your business
                                • How Kaitlyn started her business (and how you can as well)
                                • What is "Review Marketing" and why is it so important?
                                • Why every business should claim their "Google My Business" profile
                                • The power of automating your business
                                • In addition to connecting with Kaitlyn through social media and learning more about her on her website, you can download "How to…" Videos, downloadables, courses and programs from their resource toolbox for free.

                                  • Website : https://www.southstreetmarketing.com 
                                  • Facebook : https://www.facebook.com/southstreetco 
                                  • Instagram: https://www.instagram.com/southstreet_co
                                  • Linkedin : https://www.linkedin.com/in/kaitlyn-m-cook/
                                  • Resources: http://southstreetmarketing.com/toolbox
                                  • Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                                    • Twitter: http://twitter.com/LFSPPodcast
                                    • Instagram: http://instagram.com/LFSPPodcast
                                    • Facebook: http://facebook.com/LFSPPodcast
                                    • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                                    • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                                    • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                                      33 min
                                    • 66 Donna Kozik: The Art of Gratitude and the Power of Writing

                                      In this episode, we talk about the art of gratitude and the power of writing with Donna Kozik, a USA Today and Wall Street Journal best-selling author. She has written multiple books and is currently the chief editor on the Community Book Project: Celebrating 365 Days of Gratitude. This is the Thanksgiving Day episode of the Learning from Smart People Podcast and I couldn’t think of a more appropriate topic or guest!

                                      Whether you are listening on Thanksgiving Day (USA) or any other day of the year, here are some key things to listen for:

                                      • The inspiration for the Community Book Project
                                      • How this edition came to be
                                      • Why Donna selected gratitude as the theme for this project
                                      • Interesting things that people are grateful for
                                      • The challenge of keeping the gratitude essays to 200 words
                                      • The past and the future of the Community Book Projects
                                      • You can connect with Donna through her website and social media. She graciously offered a free gratitude journal which is linked below as well.

                                        Free Download: http://www.TheGratitudeJournalProject.com

                                        Website:  http://www.FreeBookPlanner.com
                                        Twitter: http://twitter.com/DonnaKozik
                                        Facebook:  https://www.facebook.com/donnakozik/
                                        Instagram: https://www.instagram.com/donnakozik/

                                        Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                                        • Twitter: http://twitter.com/LFSPPodcast
                                        • Instagram: http://instagram.com/LFSPPodcast
                                        • Facebook: http://facebook.com/LFSPPodcast
                                        • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                                        • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                                        • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                                          31 min
                                        • 65 Shawn Walchef: How to become a digital storyteller for your business

                                          My guest is Shawn Walchef from CaliBBQ who shared tips about how to become a digital storyteller for your business. In addition to owning a barbecue restaurant, he has created a digital media company. As much as I wanted to talk about barbecue, we stayed on topic and talked about business, branding and marketing.

                                          Here are a few of the topics we covered:

                                          • Stay curious and keep learning
                                          • Don't be afraid to ask for help
                                          • You can do absolutely amazing things with your smart phone
                                          • Digital Marketing does not have to be that difficult
                                          • How to build your online presence
                                          • Establishing your online credibility for when people Google you
                                          • You can use the links below to find Sean online. Remember that if you visit his restaurant in San Diego, mention that you heard about him on Learning from Smart People and you will receive a free peach cobbler!

                                            Website: www.calibbq.media

                                            Twitter: http://www.twitter.com/shawnpwalchef
                                            Facebook:  http://facebook.com/shawnpwalchef
                                            Instagram:  http://instagram.com/calicomfortbbq
                                            Linkedin: @calicomfortbbq

                                            Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                                            • Twitter: http://twitter.com/LFSPPodcast
                                            • Instagram: http://instagram.com/LFSPPodcast
                                            • Facebook: http://facebook.com/LFSPPodcast
                                            • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                                            • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
                                            • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                                              35 min

                                            About Learning from Smart People

                                            From the publisher's feed

                                            It's impossible to be an expert on everything. Learning from the experts helps us gain an understanding of how to be better at the tasks we undertake. On "Learning from Smart People" you'll gather…