Learning from Smart People

Learning from Smart People

By Rob OliverBusinessEntrepreneurship
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Learning from Smart People episodes

  • 124 Christina Eanes: How to Grow Yourself and Your Business Through Escape Rooms

    Today's guest on the Learning from Smart People Podcast with Rob Oliver is former FBI violent crimes analyst Christina Eanes. She talked about how to grow yourself and your business through escape rooms. After developing her problem-solving abilities in the FBI, she has become a speaker, trainer and author to help people increase their self-awareness and strengthen the teams in the workplace utilizing escape rooms.

    Here are a few of the topics that Christina Eanes and Rob Oliver covered in this episode of the Learning from Smart People Podcast:

    · Christina Eanes' background as a FBI violent crimes analyst

    · The reminder that it's all about perspective
    · A transition in the type of training
    · Christina's target market for training
    · Utilizing escape rooms as a development tool
    · Escape rooms as a tool for self awareness not just entertainment
    · Perception is reality
    · An escape room can also be done virtually
    · How emotional intelligence fits into escape room behavior
    · Understanding the strengths of your team
    · The importance of intention in reaching your goal
    · Assessing new members of the team
    · Adjusting your role depending on your team members
    · Building rapport with the Game Master (developing leadership!)
    · Characteristics of a good leader
    · Learning from failure, an undervalued tool
    · The power of the growth mindset versus the fixed mindset
    · Developing teams, skills and leadership in a safe environment
    · Reflecting on what you learned after the escape room experience
    · Watching the recording or getting a report from the game master
    · The difference between what we are doing and how we are being
    · The importance of including everyone as part of the team

    You can find out more about Christina Eanes and her speaking, training and books through her websites. Follow her on social media as well.

    Website: https://lifeisanescaperoom.com

    Website: https://christinaeanes.com
    Twitter: http://www.twitter.com/christinaeanes
    Linkedin: https://linkedin.com/in/christinaeanes

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min
  • 123 Dorit Sasson: An Overview of Search Engine Optimization (SEO)

    Today’s smart person is Dorit Sasson from SEO Magic with an overview of Search Engine Optimization (SEO.) During this interview on the Learning from Smart People Podcast, Rob Oliver and Dorit go over the nuts and bolts of optimizing your website for Google. If you have a website, you need to hear what she has to say.

    Here are some of the topics covered by Rob Oliver and Dorit Sasson on this episode of Learning from Smart People:

    · What is search engine optimization? (SEO)

    · The power of content and keywords
    · The value of connections over keywords
    · What you need to know about your audience
    · Avoiding burnout and overwhelm from your website
    · The SEO learning curve
    · Things you need to embrace
    · Common mistakes and how to avoid them
    · Tools for helping with your search engine optimization
    · Succeeding when you are not a copywriter
    · Creating an optimized YouTube video
    · Competitive research – what are the other people in your niche doing?
    · Current best practices for search engine optimization
    · The hidden value of an FAQ
    · Standing out as unique and different
    · Putting your expertise into practical use
    · It’s all about creating connections

    You can learn more about Dorit Sasson and SEO Magic through her website and social media. Check out her webinar as well. It may be what you need to know to optimize your own website.

    Website: https://www.doritsasson.com/

    Facebook: https://www.facebook.com/DoritSassonauthorAccidentalSoldier
    Instagram: https://www.instagram.com/doritsassonwrites/
    Linkedin: https://www.linkedin.com/in/doritsasson/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    37 min
  • 122 Denise Sinkavich: How to Supercharge Your Website for Google

    Denise Sinkavich talks about how to supercharge your website for Google and other search engines on this episode of the Learning from Smart People Podcast with Rob Oliver. She started out making websites to communicate with fellow hockey families and turned it into a business, DDS Web Design. If you have questions about search engine optimization, website security or just setting up a website, you’ve come to the right place!

    During this episode of the Learning from Smart People Podcast, Denise Sinkavich and Rob Oliver talk about the following:

    · The origin of DDS Web Design

    · Who DDS Web Design serves
    · Why you need a website
    · What should be on your website and why
    · Adapting to voice search in creating content and search engine optimization
    · The importance of consistency across physical location, online presence, branding and social media
    · Should you write content for your customers or for the search engines?
    · Finding the balance between text and images
    · Putting key phrases in the background of your website to optimize for search engines
    · The importance of page titles
    · Tools to help you create a relevant website
    · The importance of Google reviews
    · Make sure your website is responsive (a.k.a. mobile friendly)
    · Tips for securing your website
    · The danger of being “blackballed”
    · Understanding the search engine timeline
    · Steps to take if you don’t have a website
    · How to help a website that is not performing well

    You can find out more about Denise Sinkavich and DDS Web Design on their website. She is offering a PDF Tip Sheet as well as a free Search Engine Analysis of your website. I would encourage you to connect with her on social media as well.

    Website: https://www.ddswebdesign.com/

    Facebook:  https://www.facebook.com/ddswebdesign
    Linkedin: https://www.linkedin.com/in/denise-sinkavich-3bb08a7b/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    37 min
  • 121 Diane Breaux (The Pickle Lady): How to Build a Unique Brand

    In this episode of the Learning from Smart People Podcast, Rob Oliver interviews the Pickle Lady – Diane Breaux and her husband Randal about how to build a unique brand. Diane Breaux is a real estate agent in the Prescott Arizona area who has developed her personal brand as the Pickle Lady. She has grown her business to the point that she now has a team supporting her. The Pickle Lady and her team are known as the Pickle Brigade.

    Here are a few of the topics that Rob Oliver and the Pickle Lady (Diane Breaux) cover in this episode of the Learning from Smart People Podcast:

    · The origin of the Pickle Lady

    · Separating yourself from your competition
    · Growing a business from a part-time job to a multiperson team
    · Capitalizing on each team member’s abilities and strengths
    · The importance of building trust with customers (and with team members)
    · Marketing is getting someone’s attention
    · Building a brand is multifaceted: name, logo, identity, uniqueness
    · Dealing with the embarrassment of having a unique brand
    · Successful branding keeps you front of mind
    · Simple works!
    · Everybody has a role to play on the team, not just the lead singer
    · It’s important that the pickles are good!
    · Back up your branding with fantastic service
    · Building your business by building relationships
    · Being authentic with yourself
    · It is as important to reap how the people you don’t want to work with as it is to attract the ones you do
    · Using a “slow burn” technique in marketing
    · Where she got the pickle recipe

    You can find out more about Diane and Randall Breaux, the Pickle Lady, on their website and through their social media. Be sure to check out their weekly video as well.

    Website: https://Pickle411.com   

    Website: https://PrescottPickleLady.com  
    Facebook: https://www.facebook.com/PrescottPickleLady

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    36 min
  • 120 Lori Ball: How to Use Your Experiences with Adversity to Help Others

    Lori Ball joined the Learning from Smart People Podcast with Rob Oliver to talk about how to use your experiences with adversity to help others. She has a cancer survivor who formed Faith and Gratitude, a 501c(3) nonprofit dedicated to serving cancer patients and their caregivers. The organization provides resources gathered from Lori’s experiences, most of which were not easily accessible during her treatment.

    Here are a few of the things that Lori Ball and Rob Oliver talk about on this episode of the Learning from Smart People Podcast:

    · A self-diagnosis of ovarian cancer

    · Empowering yourself in the face of adversity
    · Exploring complementary modalities
    · Following the path – helping other people
    · Why Lori was worried that she wouldn’t get to have chemotherapy
    · Only 5% of cancers are genetic
    · Using your experiences to benefit others
    · Receiving the generic information notebook
    · Creating a new binder to serve cancer patients
    · Understanding that you are not the only one going through it
    · How Lori Ball formed her own 501c(3)
    · Providing support, free of charge for cancer patients
    · Readjusting the service because of COVID
    · Empowering cancer patients to take an active role in their treatment
    · Why treatment plans cannot be a “one-size-fits-all” approach
    · Your diagnosis will never take away your you-ness

    You can learn more about Lori Ball and her nonprofit, Faith and Gratitude, on her website or on social media.

    Website: https://faithandgratitude.org/

    Facebook:  https://www.facebook.com/faithandgratitudeinc
    Linkedin: https://www.linkedin.com/in/lori-ball-a3489510/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min
  • 119 Kim Sterry: How to Grow a Side Hustle Business

    Kim Sterry talks about how to grow a side hustle business on this episode of the Learning from Smart People Podcast with Rob Oliver. Kim turned a passion for food into a cooking business, delivering high quality homemade food for local customers.

    Here are a few of the topics Rob Oliver and Kim Sterry cover in this episode of Learning from Smart People:

    · How her business grew from a blog to a pickup kitchen

    · Developing signature dishes and outside the box recipes

    · Doing what you love and turning it into a business

    · Food as a medium for memory making

    · Food is also unifier

    · Finding the dance in the kitchen

    · “Everybody is a foodie”

    · Cooking does not need to be complicated

    · The dish to start with…

    · How cooking together effects your relationships

    · Enjoying the fruits of your labor

    · Finding inspiration

    · Food as a family building foundation

    · Time in the kitchen as an opportunity for relationship building

    You can learn more about Kim Sterry and Kimmy's Cucina, check out their website and social media:

    Website: https://kimmyscucina.com/

    Facebook: http://facebook.com/Kimmyscucina
    Instagram: http://instagram.com/kimmyscucina

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min
  • 118 Wayne Mullins: How to be a Lifelong Learner

    Wayne Mullins talks about how to be a lifelong learner on this episode of the Learning from Smart People Podcast with Rob Oliver. As an entrepreneur and family man he works to build self-awareness and develop himself, his relationships and his business. His strategies are simple, practical and achievable.

    In this episode of the Learning from Smart People Podcast, Rob Oliver and Wayne Mullins talk about the following:

    · The origin of the name “Ugly Mug Marketing”

    · Wayne’s education in Automobile University
    · His recommendation for podcast to learn from
    · Why he learns better from reading
    · Finding what works best for you as a learner
    · The power of intentionality and consistency – The Page A Day Commitment
    · Building a habit with micro goals
    · Things that are easy to do are easy to NOT do
    · Strategies for achieving micro goals
    · Wayne’s morning ritual – seven days a week
    · Consistency creates miracles
    · The difference between a windshield and a rearview mirror
    · Framework, strategy and tactic – the train analogy
    · The concept of “Seasonal Reading”
    · Some book recommendations
    · Self-Awareness – who do I want to be?
    · Learning to let go of your ego

    You can learn more about Wayne Mullins and Ugly Mug Marketing on their website and through social media.

    Website: https://www.uglymugmarketing.com/

    Facebook: https://www.facebook.com/uglymugmarketing/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    34 min
  • 117 Destini Copp: How to Create an Online Course

    If you’re wondering how to build an online course, check out today’s episode of the Learning from Smart People Podcast. Rob Oliver interviews Destini Copp about online education and how to use online courses to build your brand and increase your revenue. Destini Copp is a former college professor who helps entrepreneurs launch and grow their online businesses.

    During the conversation between Destini Copp and Rob Oliver you will learn about the following:

    · The beginning of the online education concept

    · How COVID forced the issue with online courses
    · Online courses open your business to new clients
    · Online education is a $300 billion business
    · Different ways entrepreneurs are building courses online
    · Brand building versus revenue producing
    · Differentiating yourself from your competition
    · Creating different tiers of online courses
    · Your current customers are more likely to buy from you again
    · The first steps to building an online course
    · The value of market research
    · Why you need to build your audience first
    · Different revenue models for online courses
    · Creating a beta course
    · How to think about a course outline
    · Making the course: slide decks, video, and audio options
    · Why short videos work best

    You can find out more about Destini Copp through her website and on her social media. I would encourage you to take advantage of the free offers on her website.

    Website: https://destinicopp.com/

    Facebook: https://www.facebook.com/destinicopp
    Instagram: https://www.instagram.com/destinicopp/
    Linkedin: https://www.linkedin.com/in/destinicopp/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min
  • 116 Tonya Thomas: How to Grow Your Business Using a Virtual Assistant

    On today’s episode of the Learning from Smart People Podcast, Tonya Thomas talks about how to grow your business using a virtual assistant. She talks with Rob Oliver about her virtual assistant company, the services they provide and the impact that it has on her clients. If you have considered the need for delegating some of your responsibilities, check out what she has to say.

    Rob Oliver and Tonya Thomas discuss the following concepts during this episode of the Learning from Smart People Podcast:

    · Keeping your “why” in mind when delegating

    · The value of starting small
    · Figuring out what you can delegate
    · Identifying your “zone of genius”
    · Suggestions for delegating to open up your time
    · Choosing how you delegate, by project or by the hour
    · Developing delegation checkpoints
    · How small is too small?
    · Realizing the value of the time you are investing in your business
    · The value of using outside experts
    · Real life examples of things that a virtual assistant can do
    · Who are the virtual assistants?
    · Using a virtual assistant as the first step in hiring a staff
    · Building a relationship with your virtual assistant
    · Finding balance in your relationship with your remote employee
    · Defining boundaries, roles and tasks
    · The onboarding process
    · The importance of proper expectations

    Check out Tonya Thomas’s podcast “Unbottlenecking Your Business” and take a look at her website and social media.

    Website: https://www.teamdelegate.com

    Facebook: www.facebook.com/groups/446139829909656/
    Linkedin: https://www.linkedin.com/in/tonyabthomas/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    32 min
  • 115 Melanie Colusci: How to Move from Startup to Success

    Today’s episode of Learning from Smart People Podcast features an interview with Melanie Colusci about how to move from start up to success. Rob Oliver and Melanie Colusci talk about how she came to be a 3X business owner and an entrepreneurial coach for female entrepreneurs.

    Here are a few of the topics covered by Melanie Colusci and Rob Oliver in this episode of the Learning from Smart People Podcast:

    · How Melanie became an entrepreneur

    · Why following in your parent’s footsteps isn’t always bad
    · The evolution to owning three businesses
    · Guidance for entrepreneurs before launching a business
    · Melanie’s take on of success
    · Up leveling your success
    · The importance of a mission and vision statement
    · The path to success is one step at a time
    · Using non-annualized goals
    · Being strategic as an entrepreneur
    · Doing the boring stuff matters
    · Rewarding yourself for doing what needs to be done
    · Finding balance in your business
    · Using creative “consequences”
    · What to look for in a mastermind group
    · The link between marketing and success
    · Consistency is the key!
    · Don’t lose sight of your mission and vision
    · The power of intentionality
    · Celebrate your successes

    You can connect with Melanie Colusci through her website and her social media. Be sure to take advantage of her free download on marketing.

    · Website: https://fromstartuptosuccess.com/

    · Facebook: https://www.facebook.com/fromstartuptosuccess
    · Linkedin: https://www.linkedin.com/in/melanie-colusci-880420197/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min

About Learning from Smart People

From the publisher's feed

It's impossible to be an expert on everything. Learning from the experts helps us gain an understanding of how to be better at the tasks we undertake. On "Learning from Smart People" you'll gather…