Learning from Smart People

Learning from Smart People

By Rob OliverBusinessEntrepreneurship
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Learning from Smart People episodes

  • 114 Sarah Long: How to Write a Book and Get it Published

    My guest is Sarah Long, author of “College Cooking 101: Fast Food Without a Kitchen.” She joined the Learning from Smart People Podcast with Rob Oliver to talk about how to write a book and get it published. As an accountant with no writing experience, she managed to get her book published through a traditional publisher and into bookstores across the country.

    Here are a few of the topics Sarah long and Rob Oliver discussed during this episode of the Learning from Smart People Podcast:

    · The back story on Sarah’s book and why she wrote it

    · How she found her unique niche
    · Utilizing the tools at hand to cook
    · Solving problems with the abilities you have
    · How a non-author accountant wrote a book
    · Writing a book proposal that gets accepted
    · Becoming the solution when none exists
    · The business side of a book proposal
    · Identifying your target market
    · Your nonfiction book can come from your experience solving a problem
    · Creative marketing ideas
    · Looking at profitability before you start writing
    · Developing an eye for opportunity

    You can find out more about Sarah and her cookbook through her website and social media links. There is a link to her book on Amazon as well.

     Website: http://www.SarahHLongAuthor.com

    Twitter: http://twitter.com/SarahHLong1
    Facebook: http://facebook.com/SarahHLongAuthor   
    Instagram: http://instagram.com/CollegeCooking101

    Book: https://www.beaconpublishinggroup.com/product-page/college-cooking-101-fast-food-without-a-kitchen

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    31 min
  • 113 Seth Greene: How to Find Your Niche (and Dominate It!)

    Seth Greene joined the Learning from Smart People Podcast to talk about how to find your niche and dominate it. Seth Greene is the founder of Market Domination LLC and is a leader in direct response marketing. He has great insights, actionable ideas and fantastic examples of what he is doing for his clients.

    In this episode of the Learning from Smart People Podcast, Rob Oliver and Seth Greene talk about:

    · The definition of direct response marketing

    · Your marketing depends on your target and where they hang out
    · Properly selecting your target market
    · More than finding a niche, find a micro niche
    · Your target market needs to know they have a problem and be able to pay you
    · Why you need to know your target audience
    · A Magical Marketing Proposition
    · Testing out your message on your target market
    · Scaling your marketing
    · Finding partners – co-opetition
    · Working with those partners
    · Finding one per week, for an entire year
    · Identifying your ambassadors
    · Developing a partnership plan

    You can connect with Seth Greene through his websites. Additionally, you can get his book at a 50% discount and take advantage of the free 15 minute phone call.

    Website: http://www.growyourowncult.com

    Website: http://www.marketdominationllc.com

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast

    · Facebook: http://facebook.com/LFSPPodcast

    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/

    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    31 min
  • 112 Sandra Younger: How to Turn Adversity into Opportunity

    Today’s guest on the Learning from Smart People Podcast with Rob Oliver is Sandra Younger. She talks about how to turn adversity into opportunity. Her back story is fascinating, she escaped one of the largest wildfires in California history. Drawing from experience, she has learned all about resilience and posttraumatic growth.

    Here are a few of the things Sandra Younger and Rob Oliver talk about during this episode of the Learning from Smart People Podcast:

    · Sandra’s story of the Fire Outside My Window

    · The Bobcat miracle
    · Looking for the steps to come back from adversity
    · Learning from Viktor Frankl (and I was wrong, Jonathan Livingston Seagull was by Richard Bach)
    · We have control over our attitude even when we can’t control our circumstances
    · 5 principles of posttraumatic growth
    · Victims versus survivors
    · Looking for the fire followers (resilience is in our DNA)
    · The science of gratitude
    · The importance of being patient
    · The power of belief
    · MJ Callaway episode: https://www.learningfromsmartpeople.com/podcast/mj-callaway/
    · Survivors to thrivers to givers to changers
    · Accepting help and ask for help when you need it
    · You can’t give help if you can’t accept help
    · Creating communities and connections
    · Choose your story
    · The need to keep moving forward

    You can connect with Sandra Younger through her website and social media. Be sure to download the guidebook that she mentioned. Check out her book on Amazon as well.

    · Website: http://www.SandraYounger.com

    · Book: https://www.amazon.com/dp/B00MJD7D1A/
    · Twitter: http://www.twitter.com/syounger
    · Facebook: https://www.facebook.com/sandra.m.younger.5
    · Instagram: http://www.instagram.com/smyounger
    · Linkedin: https://www.linkedin.com/in/sandrayounger/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    · Twitter: http://twitter.com/LFSPPodcast

    · Instagram: http://instagram.com/LFSPPodcast
    · Facebook: http://facebook.com/LFSPPodcast
    · LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    · YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

    You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

    33 min
  • 111 Helen Chang: How to Build Your Entrepreneurial Toolkit with a Book

    Helen Chang talks about how to build your entrepreneurial toolkit with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is an award-winning journalist, a best-selling ghostwriter and a truly Smart Person. Helen Chang has an infectious energy and provides a clear rationale as to why a book is a powerful tool for entrepreneurs.

    Here are a few of the topics covered by Rob Oliver and Helen Chang in this episode of the Learning from Smart People Podcast:

    · How a book fits into an entrepreneur’s “toolbox”

    · The two things a book creates
    · Creating an ecosystem of products, based on your book
    · Helen’s story of how she became a ghostwriter
    · Overcoming disappointment and the desire to quit
    · Understanding the power of the book
    · Using a book as the anchor for your business
    · The Create My Book System
    · The book creation process to crystallize a system and create intellectual property
    · Finding a title that your audience will buy
    · How your book can create a brand
    · The opportunities that flow from having a brand
    · Your book is your “Content Bible”
    · Utilizing your “What”, your “Why”, and your “How”
    · Creating a waterfall of income from your book
    · How your book title can make you stand out
    · The elephant story and how it created a brand for an insurance agent
    · Mining your wisdom, knowledge and experience and packaging it
    · Creating a tribe based on your book
    · Being authentic is what truly resonates

    You can find out more about Helen Chang through her website and you can get your free gifts from Helen at the links below:

    Website: http: //freegiftsfromhelen.com

    Website:  www.authorbridgemedia.com
    Twitter:   https: //twitter.com/authorbridge
    Facebook:  https: //web.facebook.com/AuthorBridgeMedia/   
    Instagram: https: //www.instagram.com/authorbridgemedia/
    Linkedin:  https: //www.linkedin.com/in/helenchangwriter/

    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

    • Twitter: http://twitter.com/LFSPPodcast
    • Instagram: http://instagram.com/LFSPPodcast
    • Facebook: http://facebook.com/LFSPPodcast
    • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
    • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

      • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

      36 min
    • 110 Vanessa Zamy: How to Start Your Entrepreneurial Journey While Working Full-Time (and Why!)

      On today’s episode of Learning from Smart People, Vanessa Zamy talks about how to start your entrepreneurial journey while working full-time. This podcast episode is a little longer than usual because there is so much information we couldn’t pack it into 30 minutes. Whether you are an aspiring entrepreneur or are running your own business, there is something in this episode of the Learning from Smart People Podcast for you.

      Here is what Vanessa Zamy and Rob Oliver talk about in this episode of the Learning from Smart People Podcast:

      · What makes a good entrepreneur?

      · The mindset of a successful entrepreneur
      · Starting a business while you still are working
      · How your business struggles impact those around you
      · The story of Buffo, the World’s Strongest Clown
      · Using your day job to finance your entrepreneurial venture
      · Eliminating the financial stress of a business startup
      · Time management does not exist
      · Why entrepreneurs are like a hamster on a wheel
      · The difference between being busy and being productive
      · The importance of coaching and a support team
      · Defining goals by assessing where you want to be in the future
      · The six stages of a successful entrepreneurial venture
      · Growing your profit!
      · The difference between business launch and business development
      · Tips for hiring a virtual assistant
      · Why it’s important to have a step-by-step plan to reach your vision
      · The two key parts of a business – marketing and sales
      · Fitting people into the system you have created
      · Anyone can be an entrepreneur – follow the business principles!
      · Finding the right marketing strategy for you
      · Keep it simple and keep it moving
      · Transitioning from part-time to full-time entrepreneur
      · Optimized boundaries
      · Developing a profit driven focus
      · Getting the help that you need

      You can find out more about Vanessa Zamy through her website and social media. You can also take advantage of her offer of her offer of a free power session.

      Website: http://www.vzamy.com/

      Facebook: https://www.facebook.com/zamyva/
      Instagram: https://www.instagram.com/zamyvanessa/
      Linkedin: https://www.linkedin.com/in/zamyvanessa/

      Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

      • Twitter: http://twitter.com/LFSPPodcast
      • Instagram: http://instagram.com/LFSPPodcast
      • Facebook: http://facebook.com/LFSPPodcast
      • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
      • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

        • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

        37 min
      • 109 Rhonda Williams: How to Live Stress Free

        Rhonda Williams joined the Learning from Smart People Podcast with Rob Oliver to talk about how to live stress-free. With her background as a medical professional, she understands stress from both sides: experiential and clinical. She has great insights for Recovering Stressed Out Leaders.

        Here are a few things that you will learn during this discussion between Rob Oliver and Rhonda Williams:

        • · Where does stress come from
        • · Stress-free does not mean without stress
        • · Becoming a stress ninja
        • · The way the external environment affects us is a choice
        • · The need for self-awareness
        • · How your stress affects those around you
        • · The definition of an R SOUL
        • · Rhonda’s story of reinventing herself
        • · Leaders don’t have to carry all of the stress by themselves
        • · Her definition of leadership
        • · The danger of creating a double negative environment
        • · Stress is bad for your body
        • · Removing the value statements on our external circumstances
        • · How we train our bodies to react to stress
        • · Utilizing emotional intelligence
        • · Recognizing our stress drivers
        • · No one else can make you feel insecure
        • · You can react or you can respond (#itsalwaysyou)
        • · Inside every big problem is a small problem, struggling to get out
        • · The two parts of self-awareness
        • · Tips for self-awareness
        • · The power of inviting feedback
        • · The lost art of listening
        • · Criticizing the mirror

          • You can connect with Rhonda Williams through her website or on her social media. Be sure to take advantage of her free e-book and her momentum boosting call.

          • Website: http://www.theStressFreeLeader.net
          • Twitter: https://twitter.com/rhondaywilliams
          • Facebook: http://facebook.com/coachrhondaywilliams1
          • Instagram: http://instagram.com/coachrhondaywilliams
          • LinkedIn: http://linkedin.com/in/rhondaywilliams

            • Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

            • Twitter: http://twitter.com/LFSPPodcast
            • Instagram: http://instagram.com/LFSPPodcast
            • Facebook: http://facebook.com/LFSPPodcast
            • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
            • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

              • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

              32 min
            • 108 Jacqueline Wales: How to Live Without Fear

              Today's topic is how to live without fear with Jacqueline Wales. Host Rob Oliver spoke to Miss Wales about the definition of fear and how to overcome the fear that often paralyzes us and keeps us from moving forward. It's a very powerful and relevant episode of the Learning from Smart People Podcast.

              During this discussion between Rob Oliver and Jacqueline Wales you will learn the following:

              • The definition of fear
              • The power of "seeing differently"
              • Why fear is imagination based
              • The effects of being stuck in uncertainty
              • The present is the only tangible time we have
              • You always have a choice!
              • The fixed mindset versus the growth mindset
              • Jacqueline's belief that the energy you put into the world comes back to you
              • The power of adaptability
              • Being fearless is not the absence of fear, it's their willingness to take the next step
              • Fear lives between your ears
              • Who is doing the talking in your head?
              • Evaluating the questions in your mind… Is it true?
              • Failure is one of the great teachers
              • You have control over you
              • We are all capable of change
              • Change starts with looking at your thinking

                • You can learn more about Jacqueline Wales on her website or through her social media.

                Website: https://thefearlessfactoratwork.com/

                Facebook: https://www.facebook.com/JacquelineWales/
                Linkedin: https://www.linkedin.com/in/jacquelinewales/

                Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                • Twitter: http://twitter.com/LFSPPodcast
                • Instagram: http://instagram.com/LFSPPodcast
                • Facebook: http://facebook.com/LFSPPodcast
                • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

                  • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                  33 min
                • 107 Kelli Komondor & Mj Callaway: Twenty WON Project – Celebrating Resilient Female Entrepreneurs

                  This episode of Learning from Smart People features Kelli Komondor and Mj Callaway talking about the Twenty WON Project – celebrating resilient female entrepreneurs. The book project looks at 21 women who were able to do amazingly positive things during 2020, in spite of the pandemic and all of the other obstacles. They did not allow 2020 to defeat them, during 2020 they WON!

                  Here are a few of the topics Kelli Komondor, Mj Callaway and Rob Oliver discussed on this episode of the Learning from Smart People Podcast:

                  • The origin of the 20 WON concept
                  • Celebrating the success of female entrepreneurs
                  • The importance of building relationships and expanding your network
                  • We can all learn from the success stories being resilient in the adversity of the pandemic
                  • The strategy of the Brave Women Project
                  • The power of sharing stories
                  • Finding the positive, even in the most negative circumstances
                  • Celebrating Mj Callaway and her relationship with the Learning from Smart People Podcast
                  • The importance of organization and collaboration for completing projects
                  • The first step in teambuilding is relationship building
                  • Equipping your team with the "tools for success"
                  • COVID-19 wasn't the only bad thing that happened in 2020
                  • Why it's easier to talk about adversity than it is success
                  • Recognizing your strengths and accomplishments without being arrogant

                    • You can connect with the project and with Kelli Komondor and Mj Callaway using the links below. I would encourage you to get the book. It is available for free on April 21, 2021. However, if you miss that, the stories and insights are well worth the cost of the book.

                    Project: http://www.twentywonbook.com

                    Kelli: http://www.k2creativellc.com
                    Mj: http://www.mjcallaway.com
                    Facebook: https://www.facebook.com/TwentyWonBook

                    Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                    • Twitter: http://twitter.com/LFSPPodcast
                    • Instagram: http://instagram.com/LFSPPodcast
                    • Facebook: http://facebook.com/LFSPPodcast
                    • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                    • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

                      • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                      33 min
                    • 106 Robert MacPhee: How to Make Excellent Decisions

                      Robert MacPhee talks about how to make excellent decisions on this episode of the Learning from Smart People Podcast with Rob Oliver. Excellent Decisions is not just Robert MacPhee's book, it is his work, his passion, his life and his legacy. We make more decisions than we realize, by developing our values and vision, we can ensure that we are making excellent decisions.

                      As Rob Oliver mentioned during the open, FeedSpot.com recognized the Learning from Smart People Podcast as one of the "Top 35 Entrepreneurship Podcasts You Must Follow in 2021." (Link below.)

                      Here are a few of points to listen for in this conversation between Robert MacPhee and Rob Oliver.

                      • The background of Excellent Decisions
                      • How Jack Canfield influenced Robert's parenting style
                      • Why it is important to help young people decide what's important to them
                      • The impact of our everyday decisions in our own lives and the lives of others
                      • We teach what we most need to learn!
                      • How decisions are the bridge between our personal development and our actions
                      • The way our actions impact our kids far more than our words
                      • Why Robert and his family don't use the word "can't"
                      • The definition of a "comfort zone"
                      • Why you can't get out of your comfort zone without identifying what it is
                      • Creating a new comfort zone should be the goal
                      • The understanding that having a comfort zone is neither good nor bad
                      • Excellent Decisions is all about leadership
                      • The principles of decision-making as a parent are the same as decision-making as a business person
                      • The importance of knowing the vision and values of your organization and your self
                      • The definition of values and two questions to help find them

                        • Check out Robert MacPhee's website. Be sure to take advantage of the free material he offered.

                        Website: https://www.excellentdecisions.com

                        Resources: https://www.excellentdecisions.com/joy

                        Twitter: https://twitter.com/robertmacphee

                        Facebook: https://www.facebook.com/robert.macphee.58
                        Linkedin: https://www.linkedin.com/in/macpheerobert/

                        Here's the link to the FeedSpot list of Entrepreneurship Podcasts You Must Follow in 2021:

                        FeedSpot: https://blog.feedspot.com/entrepreneur_podcasts/

                        Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                        • Twitter: http://twitter.com/LFSPPodcast
                        • Instagram: http://instagram.com/LFSPPodcast
                        • Facebook: http://facebook.com/LFSPPodcast
                        • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                        • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

                          • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                          35 min
                        • 105 Alicia Butler Pierre: How to Develop Your Business Infrastructure

                          Today's episode of the Learning from Smart People Podcast features an interview with Alicia Butler Pierre about how to develop your business infrastructure. She has written one of the only books on the subject and even though the topic seems quite dry, she made the information accessible and interesting. It's a topic not just for start up businesses but, as she stated during the interview, established businesses need to build better policies and procedures to increase profitability.

                          Here are a few of the topics you will learn about during this conversation between Alicia Butler Pierre and Rob Oliver:

                          • Michael Gerber's book – The E Myth
                          • The difference between having a skill set and being an entrepreneur
                          • Why developing a business infrastructure is imperative for established businesses
                          • The seven key elements of business infrastructure
                          • Using key performance indicators
                          • The importance of well-developed job descriptions
                          • Developing a vision board looking at today and the future
                          • Identifying the steps to deliver your service or product
                          • The difference between growing a business and scaling a business
                          • Why fear is sometimes the best motivator for developing business processes
                          • The wisdom of Warren Buffett regarding little expenses
                          • Avoiding the "shiny object syndrome"
                          • Why it is worth taking the time to find the right solution and not settling for the first thing that comes along

                            • You can connect with Alicia through her website and social media. Check out her podcast and her book. There is also a link to Michael Gerber's book.

                            Website: https://aliciabutlerpierre.com/

                            Twitter: https://twitter.com/alicia_b_pierre
                            Facebook: https://www.facebook.com/AliciaButlerPierre
                            Instagram: https://www.instagram.com/Alicia_B_Pierre/
                            Linkedin: https://www.linkedin.com/in/aliciabutlerpierre/

                            Book: https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625

                            Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

                            • Twitter: http://twitter.com/LFSPPodcast
                            • Instagram: http://instagram.com/LFSPPodcast
                            • Facebook: http://facebook.com/LFSPPodcast
                            • LinkedIn: https://www.linkedin.com/company/lfsppodcast/
                            • YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w

                              • You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com/

                              33 min

                            About Learning from Smart People

                            From the publisher's feed

                            It's impossible to be an expert on everything. Learning from the experts helps us gain an understanding of how to be better at the tasks we undertake. On "Learning from Smart People" you'll gather…