LEDTalk with PixelFLEX

For a country that prides itself on pushing the envelope, technologically, we haven’t really been bold with the deployment of outdoor LED displays outside of Times Square or the Vegas Strip. Globally, the market is telling a different story. “In 2016, it was roughly a $4 billion dollar industry, globally. It’s projected to reach somewhere in the $14-$16 billion dollar range by 2023, so, you’re talking 6 years, 7 years. That’s a lot of growth and it’s something that definitely needs to be looked at. Especially if it’s not in your strategy as a company,” David Venus, PixelFLEX CMO said. Venus, and the industry as a whole, have spoken; outdoor LED screens are here to stay. The applications are continuing to vary and grow in scope, too: they’re powering residential living facilities, sports facilities, commercial building displays, you name it. In this podcast from MarketScale Pro AV, Venus discusses the growth of the technology, the future expansion of use cases for outdoor solutions, and how the integration of these displays into architecture can open up a new world of functionality.

For something as ubiquitous as air travel, the stress of the airport process is inescapable. Delayed flights, long wait times, luggage fees– they’re part of the flying experience that don’t seem to be going anywhere, and it’s leaving travelers unhappy. A 2017 Kelton Global survey claimed 97 percent of passengers had some issue with the airport process and experience. How do you begin to approach these staggering numbers? One approach, which hits on aesthetic and practical solutions, is robust digital signage.

“LED displays are really enabling airports in the world of creativity,” said David Venus, PixelFLEX CMO. In this podcast from MarketScale Pro AV, Venus breaks down the ways visual displays can change the entire airport experience for the better. Not only can digital signage be used for way-finding and emergency situations, easing the navigational stress of an airport, but it can be used to visually transform an airport’s appearance. Immersive digital experiences and digital art give travelers something memorable, entertaining and inspirational during their travels. Retailers should be excited too; not only do happy travelers mean happy shoppers, but digital signage can reinforce advertising campaigns and sponsorship activation.

According to a study by Sixteen-Nine, 49 percent of items advertised on digital signage saw a direct sales increase. Venus explains that this multi-layered affect makes visual LED installations a must for the airports of the future, large or small. “You can balance both dynamic, immersive, digital art, but then also incentivize yourself as an airport to bring in additional dollars,” Venus said.

Sometimes the way to clear up a situation is to simply make the image a bit clearer. Those metrics are different for each space. In this podcast from MarketScale Pro AV, host Sean Heath speaks with Mark McIntosh, LED & Media Specialist at PixelFLEX. They discussed the relationship between resolution and install space, the impact of average viewing distance, and how resolution can actually impact content.  “I encourage anyone that is thinking about using LED at a show or using it for your corporate board rooms, or using it for an installation in your business, using it for your concert, whatever the use is; just stay close in contact with either the provider or the manufacturer of the product that you’re using, so that you know those resolutions, and you create specifically to that,” McIntosh said.

As LED technology improves and the lifespan of installations grows to practically a decade or more in length, architects are becoming more incentive to implement LEDs into their ideas and building designs. This crossroad between AV technology and architecture, coined perfectly as AVitecture, has allowed for more creativity among building spaces, from commercial to residential. In this podcast from MarketScale Pro AV, PixelFLEX Senior Sales Representative Will Dickey discusses this trend, as well as talks the benefits and challenges of working with LED display technology.

In this podcast from MarketScale Pro AV, PixelFLEX CMO David Venus explains how companies can inspire creativity and innovation just by upgrading their physical work space. We also talked about some emerging trends in his industry and how LED can truly enhance an aesthetic.

The average person is bombarded with over 1000 advertisements a day, and in the retail space, the go-to ad has been static signage. But as the years have gone by, there’s a new need for something that can maintain the open, inviting design of a window-front shop while still draw in new customers. In this podcast from MarketScale Pro AV, PixelFLEX CMO David Venus sat down on the podcast to tell us how transparent LED screens are bringing exciting and reusable advertisements to the retail industry, and how the technology is making its mark in other industries through human-centered design.

In this podcast from MarketScale Pro AV, PixelFLEX CMO David Venus sits down with host Sean Heath. The two discuss the perspective Venus has after working on both sides of the event curtain, breaking into the education space by working with institutions like Stanford, the satisfaction that comes from helping a client’s wild dream come to life, and the implementation nuances that accompany the new revolution in architecture.