If I had to boil down this week’s episode to one word it would be Control. 

Like we talked about in last week’s episode, when it comes to mediators, too often the job is perceived as “controlling” two diametrically opposed parties; the idea being that in choosing what information to share and how to share it, mediators hold all the cards. 

And while I think we debunked this notion fairly thoroughly, this week I talked with veteran Mediator turned Marketing Consultant, Natalie Armstrong-Motin, about how ADR professionals not only have a duty to dispel this myth, but that doing so is vital to growing one’s reputation and ultimately, business. 

As the Founder and Managing Director of Marketing Resolution and the author of “The Essential Guide to Marketing Your ADR Practice”, Natalie is recognized as a pioneer and global leader in successful marketing strategies involving the resolution and legal industry. 

Her company has designed and developed hundreds of campaigns for private practices, firms, educational institutions, authors, organizations and associations around the world. 

From a humorous interaction with a Judge at a young age, to starting her first marketing newsletters on floppy discs, Natalie’s depth of knowledge made for a wonderful conversation with a light-hearted ending. 

Enjoy the show!