Legal Late Night

Jared Correia kicks off this episode with a deep dive into internet-famous animals, tracing viral legends from Jimothy the short-spined Seattle raccoon and Punch the macaque to Moo Deng, Shoebert the Beverly harbor seal, and Tillman the skateboarding dog.

In the interview segment, Jared speaks with Adam Hersh, founder and principal of Blue Chip Law. Adam shares how his early experience in-house at a biotech company shaped his business-first legal mindset, explaining why lawyers should facilitate deals rather than act as roadblocks. The conversation turns to "crisis litigation," where Adam details how attorneys must balance traditional courtroom strategy with the court of public opinion. He also argues that the federal diversity jurisdiction threshold of $75,000—which hasn't been updated since 1996—is severely outdated, proposing higher jurisdictional limits and early damage estimates to streamline litigation. Finally, Adam breaks down how Florida's statutory non-binding arbitration can drastically cut costs for mid-tier business disputes.

We wrap it up with a hilarious game of "What Would Florida Man Do?", testing Adam on absurd real-life crime stories involving scuba-diving burglars, Smokey the Bear sign thieves, and gerbils in leopard-print onesies.

Learn more about Adam and Blue Chip Law.
Check out this episode's Spotify playlist.

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• (00:00) - Monologue: Viral Internet Animals & Jimothy the Seattle Raccoon

Is generic AI content ruining law firm marketing? Host Jared Correia opens with a breakdown of how busy attorneys can leverage outside vendors while creating authentic, lawyer-forward content across niche channels without blowing up their billable hour targets. Jared lays out a practical framework for carving out focused marketing time blocks, maintaining high efficiency, and avoiding "AI slop."

Then, Lexicon Legal Content Founder & CEO David Arato joins the show to discuss the evolving landscape of Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Google AI Overviews. David breaks down why "zero effort content has zero value", how search algorithms evaluate legal content under YMYL (Your Money Your Life) and EEAT (Experience, Expertise, Authority, Trust) standards, and why modern AI visibility relies heavily on third-party PR mentions rather than traditional technical hacks. He also details Lexicon's strategic B2B pivot from white-label agency work to direct law firm partnerships.

The episode finishes with a round of the Counter Program, where David tests his regional knowledge in "Shit Coloradans Say"—decoding terms like "flannel blind," "Blucifer," "Trustafarians," and the culinary reality of Rocky Mountain oysters.

Learn more about David and Lexicon Legal Content.
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• (00:00) - Monologue: Authentic Marketing & Content Strategies for Busy Lawyers

Jared Correia kicks off the episode with a deep-dive track analysis of Boston's legendary 1976 self-titled debut album. Jared explores how multi-instrumentalist Tom Scholz spent nearly a decade in his Watertown, Massachusetts basement meticulously engineering a multi-platinum, pop-rock masterpiece without label interference. From the progressive organ riffs of "Foreplay/Long Time" to the classic rock hooks of "Peace of Mind" and "More Than a Feeling," Jared breaks down why this 40-minute record remains one of the greatest debut albums in music history. 

In the guest segment, Jared sits down with Kurt London, managing partner of London Harker Injury Law. Kurt shares his wild origin story, explaining how a severe motorcycle crash at age 25—and a terrible experience dealing with insurance adjusters without an attorney—inspired him to dedicate his life to personal injury law. Kurt provides actionable insights on starting a personal injury firm, mapping out 6-to-12-month capital runways, finding the right business partner, and navigating Utah’s evolving legal tech landscape and sunsetting regulatory sandbox.

Learn more about Kurt London and London Harker Injury Law.
Check out this week's Spotify playlist.

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• (00:00) - Monologue: Perfect Albums Recap and Introducing Boston's 1976 Debut

Is AI giant Harvey making a genius play or risking a catastrophic, public collapse? Host Jared Correia dissects the company’s high-stakes gamble to build its own frontier AI model to break free from outside vendors and control its own training data. Then, Chief Bar Counsel Suzanne Thompson steps into the studio to strip the fear away from bar grievances. From the strict rules governing non-refundable fees and bartering legal work to managing automated tech supervision and executing honest mistake remediation, Suzanne provides a clear roadmap for professional compliance. Stick around for the Counter Program to see if an outsider can decode authentic Maine slang.

Learn more about Suzanne Thompson.
Check out our latest Spotify playlist.

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• (00:00) - Monologue: The 1950 Movie "Harvey" and Legal Tech AI Valuations

In this special episode, host Jared Correia partners with MCLE New England to decode the exact strategy lawyers need to deploy to secure high-visibility speaking engagements, build domain authority, and generate massive referral networks. Bruce Richard, Director at MCLE New England, breaks down the inner workings of CLE selection, revealing that his organization coordinates over 360 programs annually and is constantly hunting for fresh educational curriculum and proactive legal voices. Bruce shares his direct access channel for any attorney ready to pitch a program topic.

Stepping up to the microphone, an elite panel of veteran presenters share their diverse shortcuts and real-world execution strategies for commanding the legal stage:

• Victoria Santoro (Santoro & Gray) reflects on the brutal workload of balancing a new law firm launch with serving as the immediate past President of the Massachusetts Bar Association. She reveals how her early marketing blog, "The Limber Lawyer," built an authentic brand identity, and emphasizes that joining volunteer bar section councils is the fastest track to getting noticed by major CLE decision-makers.
• Pete Jamieson (Hastings, Jamieson Lipschutz Family Law Group) charts his unique path from a mailroom clerk to managing highly technical marital asset division and tax algorithms. Pete explains how his background in the performing arts shaped his courtroom delivery and details why attorneys must ditch text-heavy slide decks in favor of high-energy pacing, unique handouts, and well-placed engagement tools like GIFs.
• Gabriel Cheong (Infinity Law Group) shares how he scaled his practice by transitioning fully to fixed-fee divorce litigation models and developing proprietary guideline apps for family court judges. Gabriel provides a brilliant masterclass in speaker positioning, explaining how he cornered the legal market early by establishing himself as an expert in tech-adjacent business frameworks rather than competing in crowded substantive fields.
• Jennifer Mikels (Goulston & Storrs) pulls back the curtain on her high-stakes trial practice defending fellow lawyers in professional liability, ethics, and partnership conflicts. Jen shares a vital warning regarding a recent business litigation court ruling that denied a lawyer entry on a pro hac vice basis due to unvetted AI hallucinations. She outlines how to systematically collaborate with internal advisory committees to seamlessly refresh recurring CLE topics.

The episode ends with a showdown in the Counter Program as Tori Santoro and Bruce Richard square off for a round of "How Broke Am I?".

Interested in finding a speaking opportunity?  Reach out to MCLE New England, your local bar or local CLE organization.

Check out our Spotify playlist for this episode.

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• (00:00) - Monologue: Partnering with MCLE New England to Land Legal Speaking Gigs

Beau Atkins, CEO of Evolve Family Law, joins the program to share how his firm is completely disrupting the Canadian legal ecosystem from the province of Saskatchewan. Putting himself through law school working as a construction tile setter, Beau realized that the trade philosophy of quoting an exact price up front for a project was directly applicable to legal services. He details how his practice operates entirely on customized flat fees—even for highly volatile litigation—by quoting incrementally as far as the firm can see and transparently managing out-of-scope adjustments. Furthermore, Beau pulls back the curtain on how he captures the massive 80% legal latent market, why traditional firms charging standard billable hours for immediate AI workflows are bordering on fraud, and how his new AI virtual reception platform systematically eliminates inbound interruptions to preserve an attorney's peak flow state.

• The Calzone Flight Crisis — Jared recounts the grueling structural failure of his digestive system after eating heavy dairy before boarding a cross-country flight.
• The Tile-Setting Pricing Model — Beau breaks down why selling certainty and peace of mind means abandoning the billable hour in favor of predictable, upfront project pricing.
• The Canadian Sandbox Advantage — How small-scale regulatory settings and regional mobility agreements allow midwestern Canadian firms to experiment heavily with alternative frameworks and document workflows.
• Protecting the Dome of Concentration — The empirical data behind why every minor phone interruption costs an associate 22 minutes of productivity and how automation seals that drain.
• The Wheel of Justice Canada Edition — A chaotic trivia gauntlet diving into Drake vs. Kendrick, strategic maple syrup reserves, regional anomalies in Alberta, and the culinary science of ketchup chips.

Click here to learn more about Evolve Law.
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• Apple
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• (00:00) - Monologue: Travels with Jared and the 2002 Las Vegas Travel Log

Jared tackles the absolute mortal enemy of modern law firm revenue: time lag. Most law practices operate under a withered leak of unrecorded hours, improper invoice structures, and delayed payment processing workflows that effectively shrink their overall pocketbooks. Jared maps out the exact electronic infrastructures, cloud-based applications, and KPI metrics managers need to systematically deploy to ensure every fraction of an hour is recorded contemporaneously.

Stepping into the financial studio, Leah Miller, Founder and CEO of Firmly Profits, joins the conversation to bridge the massive gap between pure legal chaos and forward-looking data models. Climbing the ranks from a trial paralegal to running a multi-million-dollar firm's infrastructure at just 26 years old, Leah exposes the danger of making operational decisions based purely on gut reactions or checking a checking account balance. She highlights the core functional differences between a basic bookkeeper, a corporate CPA, and a forward-looking fractional CFO, mapping out how personal injury and litigation firms can successfully iron out wild revenue volatility using historical averages, "time on desk" pipelines, and meticulous three-way trust reconciliations.

• The Time Capture Drain — Why relying on paper logs completely tanks law firm realization rates and how to design explicit tech policies to stabilize tracking.
• Forward-Looking Legal Strategy — The strategic blueprint behind fractional CFO consulting and why firms pulling in $2M to $20M shouldn't let cash-hoarding anxiety hold back scaling hires.
• Trust Ledger Realities — Leah delivers a stern warning about compliance: if you cannot instantly pull clean three-way reconciliations and client ledger records, your firm has a major systemic vulnerability.
• The "Horse Feathers" Battle — A high-stakes trivia showdown parsing pop culture anomalies, historical financial legends, and weird animal facts.

Learn more about Leah and Firmly Profits.

Check out this week's Spotify playlist.

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• Jared's LinkedIn: https://www.linkedin.com/in/jaredcorreia

• (00:00) - Monologue: Time Capture Siphons and Billable Hours

Jared kicks things off with a deep-dive monologue into Michael Penn's brilliant but highly obscure 1989 power-pop album, March. From navigating life as Sean Penn's brother to winning an MTV Video Music Award, Michael Penn briefly captured a flawless sonic time capsule right before Nirvana's grunge revolution shifted consumer tastes forever. Jared breaks down why this quirky, instrumentation-heavy record remains a perfect alternative pop artifact of a bygone musical era.

Transitioning from pop history to the frontline mechanics of law firm revenue, Tony Prieto, Marketing Strategist at Answering Legal, joins the show to expose the multi-million dollar mistakes holding modern firms back. Shockingly, industry data reveals that up to 60% of legal phone calls go completely unanswered, and a vast majority of practices lack any structured follow-up architecture to secure high-value personal injury and litigation leads within the vital 24-hour window. Tony maps out why relying strictly on fully automated AI answering services leaves vulnerable clients stranded in the "uncanny valley" and outlines how treating front-desk staff as "first impression officers" radically transforms conversion rates.

Learn more about Tony Prieto and Answering Legal.

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• (00:00) - Monologue: Michael Penn's March and Obscure Perfect Albums

Kirkland and Ellis decided to drop a cool half-billion dollars on a proprietary artificial intelligence platform just to avoid paying third-party licensing fees. They claim it is an assistive tool meant to empower their army of associates, but history proves that when massive corporate empires train data models on their own workers, the ultimate goal is elimination rather than optimization. From unholy tech alliances with Palantir to profit-margin schemes designed to strip human attorneys out of the loop, the highest-grossing law firm in the world is acting like a classic Bond villain trying to automate the legal ecosystem.

Fortunately, building a thriving law firm from the ground up does not require a structural empire or five hundred million dollars in capital. Taly Goody, founder of the Goody Law Group, joins the show to share how she abandoned a stagnant career in high-end art law to launch her own practice from the comfort of a local gym cafe. By leveraging early viral TikTok marketing and scaling a litigation powerhouse alongside her spouse, she constructed an independent firm centered on authentic human connection rather than corporate automation. If tech giants and big law syndicates are actively building systems to automate human advocacy, isn't owning your own autonomy the ultimate survival strategy for the modern attorney?

• The Big Law Automation Blueprint — Breaking down Kirkland's massive capital deployment and why data training models are a gateway to replacing traditional associate infrastructure.
• The Viral Growth Playbook — How a zero-dollar social media strategy beat out multi-million dollar billboard syndicates and brought in premier contingency cases during the pandemic.
• The AI Vetting Reality — A candid assessment of implementing modern tech workflows, from failed records collection automation to building customized prompts inside Claude.

Learn more about Taly Goody and the Goody Law Group.

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• (00:00) - Kirkland and Ellis's Half Billion Dollar AI Play

Modern artificial intelligence runs on natural language processing, making it a playground for the professionals who treat words like weapons. Jared Correia breaks down why lawyers are structurally and rhetorically built to dominate the AI chain of command, transforming strict chatbots into elite thinking partners. Because when an affirmation engine demands meticulous oversight, effective human-in-the-loop restrictions, and expert legal prompt iteration, it takes a master of discourse to pull the real value out of data centers without triggering a malpractice nightmare.

But mastering the machine's inputs is only half the battle when your law firm's external messaging is still trapped in the dial-up era. Legal marketing pioneer Karin Conroy of Conroy Creative Counsel joins the show to share her journey from running a California internet cafe at the turn of the century to building the foundational strategies of modern digital law practice.

• The Ultimate AI Human — Why an attorney's training in rhetoric, shades of argumentation, and precise language makes them the perfect prompt engineers.
• The Hacked Website Origin — How a chance meeting with a compromised web platform turned into a legendary, multi-decade partnership with a top podcast producer.
• The Death of Audio Only — Why leaving your show off of YouTube is no longer just a missed opportunity but a massive operational mistake.

Learn more about Karin Conroy.
Learn more about Conroy Creative Counsel.
Subscribe to the Counsel Cast Podcast.

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• (00:00) - Introduction and the AI Advantage