Legal Marketing Lab

These 15 tips will help you get your law firm marketing plan ready for spring.

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

In this month’s CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month’s Custom Legal Marketing Lab.

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact?

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If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.

Google’s Authorship project has officially ended. How will this impact your law firm’s website and author profiles?

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Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.

If you receive a manual action or unnatural links penalty on your website, it is not forever.