Brace your law firm for another change from Facebook – paid organic link promotion.

Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.

Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.

Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.

People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.

What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.