In this episode from the archives, Kyle and Sowmya from the LaFleur team join host Steven Thomas Kent to talk about the ins and outs of running successful pay-per-click (PPC) advertising campaigns.

Ethan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan effective social marketing campaigns by starting with the end in mind. We also talk about how different types of attorneys can improve audience engagement on social platforms and discuss the merits and pitfalls of using contests and giveaways to grow your following.

LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

LaFleur Content Director Dave VandeWaa joins host Steven Thomas Kent to talk about how you can improve your website's search rankings and overall performance without creating any new content. The secret? Cleaning up and repurposing your old and underperforming blog articles and other content.

Sales coach, entrepreneur, and author Ryan "The Hardcore Closer" Stewman joins host Steven Thomas Kent to talk about how attorneys can sharpen their sales game, generate more leads and referrals, and improve their follow-up processes. Ryan is the founder and CEO of hardcorecloser.com, the creator of the sales training program Break Free Academy, and the multimillionaire owner of numerous successful business ventures, including the social profile aggregator Clyxo.

In our final episode of 2017, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa sit down to talk about our best tips and strategies for increasing conversions on your law firm's website. Along the way, we break down the concept of the digital marketing "funnel" and discuss what it means for content and design.

In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.