Legal Marketing Strategies and Tactics by Avvo Ignite

In this week’s chat, Mark Kelly, President and CEO of Chair10 Marketing here in Seattle, provides the top five key question every attorney needs to use to evaluate the success of their pay-per-click (PPC) campaign. Whether you manage the campaign in-house, or have hired an agency to run one for you, the success of your campaign depends heavily on these answers.

The online world offers many opportunities to connect with people and maintain relationships that likely wouldn’t be possible offline, and Twitter is one great way to tap into those available connections. Today, Megan Olendorf, Avvo’s Marketing and Events Manager, walks us through setting up an account as well as the basics of engaging on the social platform. She also addresses key benefits of Twitter for lawyers, including greater opportunities to network, to demonstrate thought leadership, and to increase exposure to colleagues and potential clients.

With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with current and potential clients as well as referral sources. This week Josh takes a high level look at the “why,” “who,” and “how” of email marketing, and addresses how you can think about it as part of your bigger marketing and business development initiatives.

Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media.

Sadly, most lawyers finish law school, pass the bar and think that making money will be the easy part. It’s not. They simply don’t teach that in law school! In this webinar you will hear from Alexis Neely – a lawyer and entrepreneur who within three years of starting her own law practice from scratch, had built it into a million dollar a year revenue generating business by creating a new law business model her clients loved.

You know that client feedback is important, but what’s the best way to collect it? If you’re thinking about creating a survey, this chat provides five effective tips to creating one that’s actionable and that will help solicit a variety of useful information.

In this webinar, Mark Britton, the Founder and CEO of Avvo, will discuss how lawyers can increase their effectiveness in business development, both online and offline. Lawyers – especially those solo or in small firms — must first understand that they run businesses and must be students of business principles. Mark will address a number of these core business principles as well as processes and systems for management.

In this Fireside chat, Jake Martin will walk you through the necessary steps to claiming your Google Map’s Local Business Listing and integrating it with your Google+ Brand Page. This process will help improve your online visibility — in Google search results, the Google+ social network, and on a multitude of Android Apps — as well as attracting more potential clients to your business.

The adoption and advancement of mobile has changed our lives and the way we do business. Today, Leigh McMillan, Avvo’s VP of Marketing, walks you through the three key considerations you need to keep in mind when thinking about your business and mobile marketing strategy. As more consumers use their mobile devices to make decisions and purchases, how are your business and marketing methods evolving to keep pace?

In this webinar, Josh King, General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respond.