Legal Marketing Strategies and Tactics by Avvo Ignite

SEO is a complicated endeavor, and many are turning to professional consultants for their SEO search needs. In today’s Chat, Jake Martin, Avvo’s SEO Manager, shares tips on how to find a high-quality SEO consultant and avoid a backlink, blackhat nightmare. He’ll cover how to set your budget, where to look, and what to look for (good and bad) when researching your options.

Everyone wants more client contacts, but how can you optimize conversion of the contacts you already have? Josh illustrates recent findings that show just how important your response time is — down to the minute — in converting those contacts to clients. And the fact is, if you don’t have the systems in place to manage your contacts in a way that allows for instant follow-up, you’re likely losing out to the next lawyer on that potential client’s list who does.

Julie Smith, Avvo’s Director of Product Management, addresses how to respond to a negative review online. She discusses the five emotional stages many people go through when they receive a negative review, and highlights at what point it’s appropriate to respond. Julie also provides pointers on specific feedback to look for and recognize in your response. After all, a potential client leans more about a lawyer from their response to a negative review, than from the negative review itself.

If you are only tracking clicks and visits to your website generated by your online marketing you are only getting part of the story – and only realizing part of the potential from your efforts. Call tracking and analytics enables you to measure the offline results of your online campaigns, improve your marketing return on investment, and maximize the channels that are driving the most valuable leads to you practice. And best yet, call tracking and analytics is cost effective and relatively easy to implement.

Josh King addresses the common question, “How do I get started finding and following blogs?” Josh provides tools and resources for those new to blogging as well as for those looking to more efficiently organize the current subscriptions.

What is the best and most cost effective way to start blogging? Learn how to customize a blog to achieve your professional goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that is interesting, compelling and timely.

Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, Partners and Owners of law firms can easily determine whether they are on track to achieve their goals or if they need to retool and refocus their marketing and business development efforts. Nationally recognized law firm marketing expert and CEO of the Rainmaker Institute, Stephen Fairley, will cut through the clutter and give you clear and easy to understand guidance on which numbers really matter the most.

Lawyers have long-recognized the importance of building relationships to developing business. And while relationship development for practice growth is certainly nothing new, the internet has greatly enhanced our ability to create, nurture & solidify these relationships. Understanding how to develop web content to both build a professional network, as well as, attract new clients is becoming more and more critical to success.

Avvo is the largest legal Q&A forum where lawyers can showcase their expertise by answering questions from prospective clients in their area. Avvo delivers more than 175,000 contacts to attorneys each month. For those who are not familiar with Avvo, or for others who actively participate in the site, learn the latest about Avvo’s free marketing platform that connects lawyers directly with people seeking their services.

Hear from Dennis Kennedy, lawyer and co-author of the new book Facebook for Lawyers, published by the ABA Law Practice Management Section, will provide attendees with strategies, lessons and tips for using Facebook to achieve personal and professional goals.