In this wide ranging conversation, Osborne Clarke partner Steve Wilson discusses how the role of the attorney has evolved in relation to business development. As the head of firm's New York City office, he has a unique perspective on attorneys' need to develop new business and manage existing client relationships. Other topics that we touch on include cross selling, non-lawyers' ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.

At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he'd built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after reading an article in Crane's business he recognized an un-met client need and business development opportunity and began creating content to reach these potential clients. Deftly implementing a strategy of writing content of value for these clients, he's become a go to resource not only for underwater taxi medallion owners but also journalists and investors.

Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client feedback, the unfortunate conflation of technology and innovation and where innovation comes from.

Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 1 of 3.

Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 2 of 3.

Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes—this is part 3 of 3.

Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the networking group they built and run for solo attorneys and the professionals who assist them. They discuss how the group's three pillars, networking, business development incubator, and "pop-up law firm", work together to support solo attorneys' practices and overcome the challenges they face.

LMS host Michael Meyer catches up with Terri Hartwell Easter after the LMA Northeast Conference's Diversity Panel to go in depth on several points made by the panel.

LMS host Michael Meyer catches up with Michael Rynowecer of BTI Consulting at the LMA Northeast Conference to discuss approaching marketing, business development and firm management from a data driven perspective.

LMS host Michael Meyer chats with Lauren Cohen bright and early at the LMA Northeast Conference about what she carries forward from her background in consumer marketing working now with a personal injury firm .