LMS host Michael Meyer follows up with Jennifer Manton after the Brand Strategy panel at LMA Northeast Conference. She discusses how asking questions as part of the firms rebranding process opened up new opportunities for surveying partners and building buy in for initiatives beyond the rebrand.

LMS host Michael Meyer follows up with Bill Schroeder after the Brand Strategy panel at LMA Northeast Conference to discuss the importance of solid research in building a strong firm brand that can not only inform its marketing collateral but can positively shape its culture and point the way towards a firm's future.

LMS host Michael Meyer sits down with Jeff Leitner following his keynote speech at the LMA Northeast Conference in Philadelphia. Building on the themes of his keynote, he discusses how to spot opportunities to challenge existing norms and push firms' cultures forward.

There has been a tidal wave of disruption in every industry driven by digital technologies. The legal industry has not been immune to these changes and there is much talk about innovating in the face of them. Leigh Ollman, co-director of Akerman X, joined me to discuss how Akerman is using design thinking, or human centered design, in creating innovative solutions to the challenges of today's business environment and doing so with their clients' needs top of mind. The focus of our conversation is on design thinking and creating a culture of innovation.

Networking is a crucial part of most business development toolkits (in any business). A graphic designer I met through my own networking told me about the Women's Empowerment Networking Group founded and run by Janice Roven and Davida Perry. I was struck by the founding story of the all women group; Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity and empowerment.

One aspect of legal marketing that I have always found fascinating is the career shift that occurs as it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can employ to support and encourage their associates' business development efforts.

A strong personal brand can help attorneys and executives to develop new business for their firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this sort of personal brand. Our conversation touches on the kinds of goals and initiatives served by building a personal brand, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Podcasting is a growing segment of the content marketing pie, and one that law firms are beginning to exploit in earnest. Akerman's Matt Steinberg visited the Legal Marketing Studio podcast to discuss Akerman Worked Up, the employment law podcast he hosts. Our conversation covers how the podcast fits into his personal marketing and the larger Akerman brand, the rewards he's found in producing and hosting the podcast, and the challenges that he and Akerman have overcome in launching the podcast. The episode runs a bit longer than usual, but it is packed full of valuable insight for everyone from veteran podcasters to those just dipping their toes into the podcasting waters.

Daniel Timins's approach to content exemplifies its ability to extend one's marketing reach while amplifying one's influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he took advantage of, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on a firm's bottom line.

Today's social media and content platforms offer a valuable opportunity to build an audience and build a kind of celebrity within a niche. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about building celebrity through strategic niche content creation that extends one's marketing reach and amplifies one's influence.