Legal Mastermind Podcast - Presented By Market My Market

Gregory Salmon is the Owner and Founder of the Law Offices of Gregory Paul Salmon.

Salmon's firm focuses on discovering, creating, and assisting entrepreneurs across the globe.

Visit Gregory's Website: https://gregorysalmon.com/

On This Episode, We Discuss...
- How to be a Successful Entrepreneur
- Defining the Idea of Success
- Maintaining Client Acquisition for Your Firm

Shannon Tulloss is an award-winning private investigator and speaker. She is a California-licensed private investigator and earned her license in 1997.

Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannontulloss

Visit Shannon's Website: https://tullosspi.com/

On This Episode, We Discuss...
- How Private Investigators Work with Law Firms
- Addressing Misinformation in the PI Industry
- Utilizing Online & Offline Resources when Investigating
- High-Stakes Background Checks

Steve Fretzin is a four-time author, host of BE THAT LAWYER Podcast, and top business development coach and trainer for ambitious attorneys. For 20-plus years, Steve has helped hundreds of attorneys through highly-engaging programs with an emphasis on business development for attorneys.

Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin/

Visit Steve's Website: https://fretzin.com/

On This Episode, We Discuss...
- Determining Your Passion in Life
- Achieving Success in Your Career
- Common Misconceptions in the Business Development Work Space
- The Journey to Becoming a Business Development Coach

Shannon Tulloss is an award-winning private investigator and speaker. She is a California-licensed private investigator and earned her license in 1997.

Connect with Shannon on LinkedIn: https://www.spreaker.com/episode/50564109

Visit Shannon's Website: https://www.spreaker.com/episode/50564109

On This Episode, We Discuss...
- How Private Investigators Work with Law Firms
- Addressing Misinformation in the PI Industry
- Utilizing Online & Offline Resources when Investigating
- High-Stakes Background Checks

Legal Mastermind Podcast hosts Chase Williams and Ryan Klein dive into the world of Lead Tracking to determine how to create the best process for your firm while analyzing MarketMyMarket's approach.

Visit MarketMyMarket's Website: https://www.marketmymarket.com/

On This Episode, We Discuss...
- What is Lead Tracking & Why is it Important
- An Overview of MarketMyMarket's Lead Tracking Process
- Benefits of Call Tracking & Attribution to Your Firm's Lead Tracking

2022 In Review So Far features Chuki Obiyo, Brenda Pontiff, Tobi Millrood, Sarah Tetlow, Roy Sexton, Steve Pockross, Russ Cersosimo, Juyoun Han, and Frans Johansson.

More About Our Guests:

Chuki Obiyo is a Senior Business Development Manager at Vedder Price. Obiyo serves the firm’s rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. Vedder Price is a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships.

Featured Episode: 142

Episode Link: https://legalmastermindpodcast.com/ep-142-chuki-obiyo-sustaining-long-term-client-relationships-with-a-sustainable-business-development-model/

Discussed:
- Finding the Right Mentee for You
- Sustainable Business Development vs. Traditional Business Development

Brenda Pontiff is the Managing Principal at Partner Track Academy. Brenda stays busy helping firms find or retain clients along with coaching young associates to senior partners. Partner Track Academy helps law firms figure out new innovative ways to go to market and service clients.

Featured Episode: 144

Episode Link: https://legalmastermindpodcast.com/ep-144-brenda-pontiff-finding-the-right-chief-marketing-officer-for-your-firm/

Discussed:
- Hiring A Chief Marketing Officer for Your Law Firm
- A New-Hire CMO’s Timeline & Responsibilities

Tobi Millrood is a Partner at Kline & Specter. Millrood has been practicing law for 26 years in Philadelphia, Pennsylvania. He specializes in the area of Mass Torts including bad drugs and devices, and defective drugs and devices. Millrood is also the past president of the world’s largest trial bar, the American Association for Justice (AAJ), where he completed his term in July 2021 and currently serves as Immediate Past President.

Featured Episode: 160

Episode Link: https://legalmastermindpodcast.com/ep-160-tobi-millrood-establishing-credible-trustworthy-referrals/

Discussed:
- Best Ways to Find Referral Partners & Determining Legitimacy
- Building a Trust Relationship with Potential Referral Partnerships

Sarah Tetlow is the founder and CEO of Firm Focus. Sarah consults, coaches, and trains law firms on project, attention, time, task, and email management. Firm Focus’ mission is to help law firms and legal departments of all sizes increase their productivity, reach their mission-critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.

Featured Episode: 148

Episode Link: https://legalmastermindpodcast.com/ep-148-sarah-tetlow-applying-the-artt-method-to-organize-your-emails/

Discussed:
- Creating & Connecting Habits to Develop a Good System of Organizing Emails
- Dedicating Time & Structure to Your Emails

Roy Sexton is the Marketing Director at Clark Hill and the President-Elect of the Legal Marketing Association. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA’s board as Treasurer before being chosen as the 2022 President-Elect. Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business. LMA supports the legal marketing community through thought leadership, professional advocacy, and personal enrichment.

Featured Episode: 143

Episode Link: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/

Discussed:
What is the Legal Marketing Association?
Benefits of Joining an Association

Steve Pockross is the CEO of Verblio and has more than 20 years of startup, nonprofit, and Fortune 500 experience. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Verblio is a content creation platform based in Denver, Colorado with a thousand highly curated writers and creates 90,000 pieces of unique content per year. Verbilo is based on a marketplace with a similar dynamic to deliver high-quality content and a SaaS platform that holds all content creation in one place.

Featured Episode: 140

Episode Link: https://legalmastermindpodcast.com/ep-140-steve-pockross-bringing-your-firms-website-to-life-with-content-creation/

Discussed:
- Strategizing the Proper Content Creation Channels for Your Firm
- Artificial Intelligence in the Content Creation Marketplace

Russ Cersosimo is the Founder and CMO at Hemp Synergistics, author, keynote speaker, and patented inventor. Cersosimo founded Hemp Synergistics in 2019 and has since grown this biotech company specializing in intelligent hemp ingredients and consumer products. Hemp Synergistics incorporates THC-free, CBD-containing products by partnering with brands and healthcare professionals to offer top-of-the-line products.

Featured Episode: 157

Episode Link: https://legalmastermindpodcast.com/ep-158-russ-cersosimo-discovering-ways-to-manage-stress-with-plant-based-supplements/

Discussed:
- Ways to Manage Stress with Plant-Based Supplements
- Learning the Abilities of CBD

Juyoun Han is a Partner at Eisenberg & Baum, LLP, a private boutique law firm based in New York City. Han is also a fellow at NYU Law Engleberg Center. She has built a practice on civil rights litigation that focuses on technology which broadly encompasses algorithmic bias and discrimination, data privacy, and NFT intellectual property issues.

Featured Episode: 154

Episode Link: https://legalmastermindpodcast.com/ep-153-juyoun-han-how-young-attorneys-can-establish-themselves-in-their-career/

Discussed:
- How Young Attorneys Can Establish Themselves Early on in Their Career
- Insights in the Technology Field

Frans Johansson is the CEO of The Medici Group, Public Speaker, and Author of the Medici Effect and The Click Moment. Johansson has had a lasting impact on industries, leaders, and many more.

Featured Episode: 150

Episode Link: https://legalmastermindpodcast.com/ep-150-frans-johannson-generating-diversity-innovation-into-your-firm-by-using-the-medici-effect/

Discussed:
- How Innovation is Interpreted with the Medici Effect
- Artificial Intelligence’s Impact on the Legal System

Igor Selizhuk is the Chief Technology Officer (CTO) at SmartAdvocate and has been with the company since 2011. Selizhuk manages the development, support, and implementation teams of SmartAdvocate.

SmartAdvocate is a case management system for all legal areas. SmartAdvocate was initially designed by and for personal injury as well as mass tort litigation firms. Today, it is the most powerful, fully integrated case management system available.

Connect with Igor on LinkedIn: https://www.linkedin.com/in/igors?

Visit SmartAdvocate's Website: https://www.smartadvocate.com/

On This Episode, We Discuss...
- How to Reduce Errors in Case Management Systems
- Pinpointing Specific Needs for Enhancements in Case Management Systems
- Exploring the Eras of Popular Trends with Case Management Systems
- The Benefits of a Good Case Management System

Matthew Stansell is the President and Chief Operating Officer of A4D.

A4D became a leader in online customer acquisition more than 14 years ago by possessing a large network of trust partnerships as well as a portfolio of properties that include e-commerce products, lead generation for insurance, legal help, and more. A4D also excels in revenue-generating partnership opportunities for publishers, networks, advertisers, and agencies.

Connect with Matthew on LinkedIn: https://www.linkedin.com/in/matt-stansell-a28975100/

Visit A4D's Website: https://www.a4d.com/

On This Episode, We Discuss...
- Takeaways from Mass Torts PR
- Recent Focus in the Mass Tort World & What to Expect in the Near Future
- Why Does the World Need Mass Torts?
- Planning for Next Year's Event

Emily Rose Popson is the Head of Demand Generation and Customer Marketing at CallRail. Popson leads the team responsible for driving revenue growth and generating demand for buyer and customer journeys.

CallRail assists businesses of all sizes in turning more leads into better customers with leading marketing and sales software. Along with marketing analytics and business communications solutions, CallRail delivers real-time insights for their customers to help them market with confidence.

Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilypopson

Visit CallRail's Website: https://www.callrail.com/

On This Episode, We Discuss...
- What is CallRail?
- What is Call-Tracking & What Does it Do?
- CallRail's In-Depth Features
- Three Key Benefits to Using a Call-Tracking Solution

Yuri Eliezer is the Managing Partner at Founders Legal. Eliezer's primary work is balanced between being a Managing Partner and a Patent Attorney. He specializes in preparing, developing, and executing strategies for securing patents nationally and internationally along with focusing on the development of high-value IP portfolios.

Founders Legal is a Corporate & Intellectual Property Law Firm based in Atlanta, Georgia that focuses on matters in the areas of Intellectual Property, Transactional, Corporate, and Securities law.

Connect with Yuri on LinkedIn: https://www.linkedin.com/in/techpatents/

Visit Founders Legal Website: https://founderslegal.com/

On This Episode, We Discuss...
- Building Equity in Your Law Firm
- The Creation of a Patent Portal
- The Four Guiding Lights
- Obtaining Good Results for Your Clients