Legal Mastermind Podcast - Presented By Market My Market

In Part 1 of How Law Firms Will Win in 2023, Legal Mastermind Podcast hosts Chase Williams and Ryan Klein discuss the viewpoints and goals that your law firm needs to be considering when preparing for 2023 and beyond.

Visit Market My Market’s Website: https://www.marketmymarket.com/

On This Episode, We Discuss...
- Demanding Consultant Marketing from Your Marketing Partners
- It's Important to Learn What's Next
- Developing Young Talent to Secure Your Firm's Future
- Prioritizing Structure with Standard Operating Procedures (SOPs)
- Planning Long-Term Goals for Your Firm

Robert Ingalls is the Founder of Lawpods, a podcast production company for professional attorneys offering a plan for lawyers to build relationships, generate revenue, and put them in front of new clients.

Lawpods consists of experienced producers, editors, and sound engineers that will create a podcast that is professional, polished, and on-brand for attorneys. Their branded podcast format offers services such as planning, production, and promotion.

Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertingalls/

Visit Lawpods' Website: https://lawpods.com/

On This Episode, We Discuss...
- The Process of Producing Legal Podcasts for Others
- How to Dedicate Time to Create a Podcast
- Lawpods' SEO Approach to Producing & Promoting a Podcast
- The Right Gear Needed for a Podcast
- The Importance of Repurposing Your Podcast's Content

Sebastian Westerby is the Chief Marketing Officer and Co-Founder of Tort Experts. He is an expert in legal lead generation with a focus on ROI and brings with him years of marketing experience.

Tort Experts is an all-around performance marketing agency and a legal counsel in Denmark that specializes in providing high-quality leads and case acquisition for law firms nationwide in the areas of mass tort, class action, and personal injury.

Connect with Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-wincent-westerby-93a32593/

Visit Tort Experts' Website: https://tortexperts.com/

On This Episode, We Discuss...
- What's Exciting in the Mass Torts World Right Now
- How to Generate Leads Via Email
- Best Practices for Conversions for Mass Torts
- Managing Your Firm's Mass Torts Intake

Dr. Cain Elliott is the Head Legal Futurist at Filevine. Dr. Elliott develops solutions to bring Filevine to clients in a variety of professional services. He previously served as the CIO at Margolis Edelstein and taught philosophy at a variety of institutions. Cain is a philosopher and technologist, skilled in knowledge management, leadership, and technology.

Christian Carter is a Principal Product Solutions Consultant at Filevine. He enables Filevine’s suite of technologies to meet the most complex needs of the company’s largest clients. Prior to joining Filevine, he served as a Vice President in Finance & Risk Management at Goldman Sachs where he scaled reporting and analytics technologies.

Filevine is the leading legal work platform for law firms and businesses across the United States and Canada. Filevine is a case management software where legal meets business.

Connect with Dr. Cain Elliott on LinkedIn: https://www.linkedin.com/in/cainelliott/

Connect with Christian Carter on LinkedIn: https://www.linkedin.com/in/christiancarter4/

Visit Filevine's Website: https://www.filevine.com/

On This Episode, We Discuss...
- Transforming Data from the Education Field and the Finance Industry
- Data Fluidity Between Different Parts of a Legal Team
- The Vision of Technology in the Future of Law Firms
- Filevine's Game-Changing Case Management System for Law Firms

Kate Harry Shipham is a Principal at KHS People LLC. As Principal, Kate places business development and marketing professionals into law firms. Kate’s background is solely within professional services firms. Initially, she was a practicing attorney and, since 2011, as a search and executive recruitment professional.

KHS People LLC is an executive search firm for business development and marketing people within professional services firms. KHS People connects the right people to its clients, who are looking for sophisticated professionals who know business development and marketing.

Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateharryshipham/

Visit KHS People's Website: http://www.khspeople.com/

On This Episode, We Discuss...
- Dramatic Shift to Remote Work in the Legal Industry
- The Power Being in the Employees' Hands
- Best Ways to Look for a New Job
- The State of Titles in the Legal Industry

Dan Brian is the Director of Digital Marketing at Riddle & Brantley. Dan also created Marketing for Justice and is the host of The Law Firm Marketing Mix podcast.

Riddle & Brantley is a mid-size personal injury firm in North Carolina that serves clients throughout the state and handles Mass Tort cases nationwide.

Marketing for Justice is a premier digital marketing membership program for law firm marketers.

Connect with Dan on LinkedIn: https://www.linkedin.com/in/danieldbrian

Visit Riddle & Brantley's Website: https://justicecounts.com/

Visit Marketing for Justice's Website: https://www.marketingforjustice.com/

On This Episode, We Discuss...
- The Turn-Offs of Digital Marketing Emails
- Do Your Homework When Reaching Out to Firms Via Email
- How to Create Fresh Content Using Cold Outreach
- The Commonality of SEO Audits

Adam Reiman is the Director of Coaching & Live Events at Lawyer.com. Reiman started in the Legal Marketing field in 2012 with the Rainmaker Institute.

Connect with Adam: [email protected]

Visit Lawyer.com's Website: https://www.lawyer.com/

On This Episode, We Discuss...
- Intake & Conversion
- Why Lawyers Shouldn't Handle Intake
- Upcoming Lawyer.com Live Events
- How to Operate a Business in Recent Years

Brandon Wheeler is the President of Wingman Marketing. Since 2001, Wheeler has worked in the digital marketing space and joined Wingman in 2020.

Wingman Marketing is a full-service digital agency with a primary focus on social media for law firms. Wingman's boutique marketing style assists law firms and other companies in creating profits via digital platforms and resources.

Connect with Brandon on LinkedIn: https://www.linkedin.com/in/wingmanbrandon/

Visit Wingman Marketing's Website: https://mywingmananytime.com/

On This Episode, We Discuss...
- Social Media's Impact on the Legal Industry
- Developing a Social Media Strategy for Your Firm
- Establishing Your Audience
- Who is the Face of Your Firm's Social Media?
- Determining Your Budget

Suzi Hixon is the Founder and CEO of Legally Blissed. Hixon is a Trademark Attorney by day and a Community Builder by night for entrepreneurial female attorneys.

Legally Blissed is a mentor-led community for female lawyers and will officially be launching in October 2022. This is a community that's built to transform female attorneys into self-advocates by learning to challenge those socially ingrained beliefs about how we should practice, de-programming what we're taught about how we should show up as lawyers, and prioritizing values over setting goals. Most of all, Legally Blissed is designed to help women embrace their own power.

Connect with Suzi on LinkedIn: https://www.linkedin.com/in/suzihixon/

Visit Legally Blissed's Website: https://legallyblissed.com/

On This Episode, We Discuss...
- How Saying No Creates More Space in Your Life
- Creating Boundaries in Your Workspace & in Client Relationships
- Managing Your Mental Health
- How to Help a Yes Person Say No

Shlomo Kugler is the Head of the Video Department for Market My Market. Since 2021, Shlomo has helped produce cinematic videos for law firms across the U.S. to drive in more clientele and to focus on bringing out your ultimate sales pitch.

Connect with Shlomo on LinkedIn: https://www.linkedin.com/in/shlomo-kugler-58a98a76/

Visit Market My Market's Website: https://www.marketmymarket.com/

On This Episode, We Discuss...
- Video Production & Improving Your Firm's Website with Video
- The Impact of Showcasing a Law Firm via Video
- How Client & Attorney Videos Spotlight the Importance of Law Firms