When I met Sabina at a Tracy Matthews’ live event, her enthusiasm and energy exploded from the stage. Sabina’s combined her exuberant and gracious personality with her PR “know-how” to help you learn how to seek media exposure - and not be terrified of PR! I invited Sabina to share some mindset tips and what to do to get started when it comes to putting yourself out there with PR. Tune in to listen to how Sabina makes appearing in the media comfortable and not scary.
More about Sabina Hitchen:
Sabina Hitchen is the founder of Press for Success: PR Prep School and also heads up her own website, SabinaKnows.com. It’s on these platforms that she teaches small business owners and entrepreneurs how to get publicity for their businesses effectively, efficiently, and confidently. Sabina also dedicates her time and content to teaching the courage and self-confidence needed to tackle public relations, entrepreneurship –and life – head on!
Sabina is a former high school teacher and curriculum designer turned New York City public relations agency owner. Fast forward to today, both of her careers have merged and she finds herself back in the classroom, this time online, with a student body filled with entrepreneurs, small business owners, experts, authors, and coaches.
Most recently, Sabina has returned to her favorite publicity platform, television, where she hosts TV segment featuring wow-worthy small business creations from entrepreneurs, innovators and makers around the country.
Follow Sabina all over social media via @SabinaKnows and tag along with her on InstaStory where she shares PR tips, courage boosting skills, and plenty of videos of her dogs George Michael and Burt Reynolds.
In this episode Lisa and Sabina share:
- How to get your mind right and put yourself out there for PR
- Why you need traditional PR, social media, and outside validation
- Mindset Shift Tip: Why asking “And then what?” can help overcome fear
- The value of consistency and persistency and learning how to share you message
- Why you need to dedicate time to do PR research
- The importance of recognizing opportunities and dreaming big around the media
- Why you need to set up your business legally when doing PR
- How finding support can help you with PR
Freebies:Access Sabina’s “PR Jumpstart” bundle which includes a 7 Day PR Shift Video Challenge,
35 Irresistible Story Ideas e-book, and How to Find Media Contact for Free resource and more at sabinaknows.com/prjumpstart/
Resources:Easy Legal Steps - download the first book chapter free!
Mentions:
Dr. Oz
Oprah
Forbes Women
CNN
Today Show
Inc. magazine
Entrepreneur magazine
US Patent and Trademark Office
Woman’s Day
New York Times
Sabina Hitchen’s website
Do you have questions about PR or media? Feel free to reach out to us at [email protected]. We’re always happy to help you however we can and help point you in the right direction, whether we can help you specifically or whether we refer you to another attorney.