I hired Sarah as my trademark attorney after going through a nightmare experience with my previous attorney - a story that I share in more detail during this episode! I've learned so much about trademark applications from working with Sarah, and I'm thrilled to bring her to the podcast today to simplify the ins and outs of protecting your brand for you too.

Sarah Waldbuesser is an attorney for coaches and online business owners.  After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way.  She is also an adventurer, traveler, and food and wine lover. When we recorded this episode, she and her family were enjoying a 90 day adventure in Italy!

In this episode, Sarah provides a simple checklist for legally protecting your online service business. We also dive deep into everything you need to know about legally protecting your business and personal brand with trademarks. If you're overwhelmed by legalese, the thought of being sued, or the possibility of someone stealing your program name or framework, this episode is for you! Tune in to learn when to think about filing a trademark application and what to expect after you file.

SHOW NOTES: jadeboyd.co/legally-protect-your-personal-brand-with-trademarks/

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LINKS MENTIONED IN THIS EPISODE:

• USPTO Trademark Search
• Atomic Habits, by James Clear

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