Isaac has become a Billionaire toy entrepreneur with one of the greatest American Dream stories of all time! He left from Iran with the hope to return, yet was unable, so eventually found a job making a bit over a $1 an hour in an undesirable shift. Yet he remained strong and resilient in trying new business ideas to make something for his life.
Isaac ultimately created MGA Entertainment, initially as a Nintendo game distributor, to then bringing new toys to market. One of his breakout successes was the Bratz dolls. He shares the story of how he believed the dolls could be a success but didn't have capital, so had to take out a mortgage on his home for a last effort. Due to the thinking that dolls should represent all people and Isaac's sophisticated marketing, the dolls took off becoming a Billion dollar toy.
Isaac has now helped to make so many incredible household toys we know and love today like Lalaloopsy, Rainbow High, and Singing Bouncy Baby. MGA Entertainment also owns the iconic toy brand Little Tikes helping to preserve their American manufacturing legacy and expanding product categories. Isaac shares his incredible journey coming to the US, building a life for himself, how MGA Entertainment started, the process of trying to make a hit toy, how new ideas come to life, future plans, and much more!