Bas shares how a simple download via a link instead of a courier while he was working for Nike became into a 100 million plus user company, WeTransfer! He has fascinating insights into how the full page art themed ads originated, how they grew in the music industry, and the thought processes behind the simplicity of file transferring. Bas is an incredible talent, having done design campaigns for well respected brands to pioneering file sharing for creatives. His new champagne company, Matrone, is launching soon so be on the look out. Hope you enjoy!