The final episode of Off Record, On Point season 2 has landed, and it's a juicy one! Join Julia, Kasey and SeenThis' Chief Product Officer, Gabrielle Persson, for a deep dive into balancing sustainability in the fast-moving world of advertising and media. What are the best and worst practices? How much of an impact does the industry really have on carbon emissions? And what on earth is 'greenhushing'?

The episode was recorded in October 2023. Please note that since its recording, SeenThis has significantly improved their technology, leading to up to a 60% reduction in data waste compared to conventional download technology.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sustainability, carbon emissions and climate change.

MIND mental health - www.mind.org.uk

Greenly's three pillars of corporate sustainability - https://greenly.earth/en-gb/blog/company-guide/what-are-the-3-pillars-of-corporate-sustainability

Raconteur - 2024 sustainability trends - https://www.raconteur.net/responsible-business/2024-sustainability-trends

UK Sustainability reporting requirements in 2024 - https://www.brightest.io/uk-sustainability-reporting

Managing climate guilt and anxiety - https://tabitha-whiting.medium.com/you-need-to-stop-feeling-guilty-about-climate-change-df0ef8fd09ae

What is Greenhushing? - https://www.greenintelligence.org.uk/insights/what-is-green-hushing-and-how-do-i-avoid-it/

About Gabrielle and SeenThis:

Gabrielle Persson is CPO at adaptive streaming company, SeenThis. She heads up the product team - helping to set new standards for content delivery in digital media; improving the user experience and minimizing carbon emissions in digital advertising. Prior to this, she worked at McKinsey & Company for almost five years. She has a BSc in Industrial Engineering and Management and an MSc in Management and Economics of Innovation.

Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.

Connect with Gabrielle on LinkedIn: https://www.linkedin.com/in/gabrielle-persson-b9182252/

SeenThis: https://seenthis.co

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

TWITTER: https://twitter.com/TheDigitalVoice

INSTAGRAM: https://www.instagram.com/thedigitalvoicePR

For the latest news visit https://www.thedigitalvoice.co.uk

We've almost all faced a toxic workplace at least once in our lives – whether it was because of bad management, cruel co-workers or team culture that didn't serve you. But healing toxicity may be easier than you'd expect: on the penultimate episode of the Off Record, On Point podcast season 2, Julia and Kasey catch up with Jules Castenskiold, Head of Mentoring at Bloom women's network, to crack the case.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are toxic people and workplaces, bad management, job loss and negative career experiences.

MIND mental health - www.mind.org.uk

9 ways to fix a toxic workplace - https://wheniwork.com/blog/how-to-identify-and-improve-a-toxic-work-environment

What is a toxic workplace and how do you avoid it? - https://uk.indeed.com/hire/c/info/what-is-a-toxic-workplace

About Jules and Bloom:

Jules is a dedicated, creative marketer and business development lead with 20+ years’ experience of working /managing teams across Creative, Media and Brand agencies as well as a charity lead. She is passionate about building great culture in her teams and empowering others through mentoring and other development opportunities.

Jules is also a big B Corp advocate – businesses not just for profit but people and planet too – and has upskilled in Sustainability strategy along with an AdNet zero certificate to ensure she is ready to support brands that want to be part of the industry’s drive to address the climate challenge through changing consumer behaviours and activities through the work they do and how they behave. Jules joined Bloom in 2021 and took up the role as Head of Bloom Mentoring (Bloom’s largest programme) in March 2023.

Bloom is a professional network for women in communications, committed to empowering women to be whoever they want to be, to unlock their full potential, and to fight for the equity they deserve. Launching in 2010 as a network to provide support for women within the industry, Bloom has since grown to 500 members and counting. The network highly values collaboration and inclusivity, promoting fresh thinking and ideas, and believing that the real voices of women can bring the change needed to ensure all women in the industry achieve their potential.

Bloom’s mentoring programme is one of the largest and most accessible in our industry, as it’s free for all mentees to apply, and has been committed to mentoring young women in our industry since 2010. As of September 2023, it has 383 mentoring pairs in action.

Connect with Jules on LinkedIn: https://www.linkedin.com/in/jules-castenskiold-%F0%9F%8C%BB-b8b98532/

Bloom: https://www.bloomnetwork.uk

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

TWITTER: https://twitter.com/TheDigitalVoice

INSTAGRAM: https://www.instagram.com/thedigitalvoicePR

For the latest news visit https://www.thedigitalvoice.co.uk

Step behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team building and career longevity.

MIND mental health - www.mind.org.uk

Hubspot: how to build a good sales culture - https://blog.hubspot.com/sales/sales-culture

About Simon and Multilocal:

Simon is the Chief Revenue Officer at multilocal, working to scale the business globally by integrating multilocal’s expertise and services into partners' everyday media programmatic execution. He was formerly CCO at Mobkoi, where he helped to drive success globally; delivering record revenue around the globe. Prior to this, he had commercial leadership roles at Kelkoo Group, Hearst Magazines International, Aol and Microsoft. Simon also spent many years in the agency world, at Publicis, Omnicom and Dentsu working on household brands across multiple different medias. He is on a mission to build the best digital media business in the market; powered by the best people and completely focused on delivering programmatic solutions in more intelligent ways.

Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally. Multilocal’s proprietary Active CurationTM technology refines your audience to exceed your campaign KPIs, and minimises carbon emissions created by the bidding process. Active CurationTM is key to efficient supply path optimisation and sustainability. Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide.

Connect with Simon on LinkedIn: https://www.linkedin.com/in/simon-reed-7a70a864/

Multilocal: www.multilocal.media

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thedigitalvoice

TWITTER: https://twitter.com/TheDigitalVoice

INSTAGRAM: https://www.instagram.com/thedigitalvoicePR

OUR PODCAST: https://kite.link/OffRecordOnPoint

For the latest news visit https://www.thedigitalvoice.co.uk

In our latest episode, hosts Julia and Kasey get into the big scary world of AI... or is it? We're joined this episode by special guest Suzanna Chaplin, CEO of esbconnect, as she sheds some light on the reality of artificial intelligence and automation.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are parenthood and AI fears.

MIND mental health - www.mind.org.uk

That's AI: Parenting in the age of AI - https://www.thats-ai.org/en-GB/units/parenting-in-the-age-of-ai

TowardsDataScience: Advantages and Disadvantages of AI: https://towardsdatascience.com/advantages-and-disadvantages-of-artificial-intelligence-182a5ef6588c

Forbes: The 15 biggest risks of Artificial Intelligence - https://www.forbes.com/sites/bernardmarr/2023/06/02/the-15-biggest-risks-of-artificial-intelligence/

'The Human Side of AI: Learning to Live with the Machines' on the Off Record, On Point blog - https://www.thedigitalvoice.co.uk/the-human-side-of-ai-learning-how-to-live-with-the-machines

About Suzanna and esbconnect:

esbconnect equips brands with the tools and strategies they need to better target and connect with customers, delivering rich insights for brands, with its platform reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Their Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and create personalised marketing campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new opportunities for growth and delivering exceptional results. esbconnect have helped more than 600 brands grow, including the likes of Clarks, Tails and Hello Fresh.

Connect with Suzanna on LinkedIn - https://www.linkedin.com/in/suzannachaplin/

esbconnect - https://www.esbconnect.com/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk

Thank you for tuning in and sharing!

For episode 2 of season 2, Julia and Kasey get candid with Sumran Kaul, Client Lead at Brand Metrics and mentor for MEFA, about the state of equality and diversity in the media industry, how he would grade it and what needs to change in 2024...

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are racism, prejudice, inequality and change. Please listen responsibly and find a list of resources and links below:

MIND mental health - www.mind.org.uk

Nothing About Us Without Us – Black History Month blog on the Off Record, On Point blog

MEFA (Media For All) - https://www.mediaforall.org.uk/

Bloom Network UK - https://www.bloomnetwork.uk/

Creative Equals - https://www.creativeequals.org/

Digilearning - https://digilearning.co.uk/

McKinsey Insights - https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-equity-and-inclusion-lighthouses-2023

About Sumran and Brand Metrics:

Sum has a background in research and strategy, starting his career at PwC, before moving onto ITV, Ofcom and then News UK. He joined Brand Metrics in 2020 to use this broad experience to help grow the business. He currently helps publishers, agencies and advertisers understand how to best understand their marketing data, with a skill in helping them deliver practical insights to make evidence-based business decisions.

Outside of day to day, Sum is an accredited work Coach and part of the Bloom Exchange cross-mentoring programme, which is aiming to break down gender divide barriers in the industry. He is also on the Leadership team and a mentor with MEFA (Media For All) - a network supporting Black, Asian & other ethnic talent and developing an initiative to raise awareness and consideration among young people in football academies about a career in the industry.

Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including The New York Times, The Guardian, News UK, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.

Connect with Sumran on LinkedIn - https://www.linkedin.com/in/sumran-kaul/

Brand Metrics - https://www.brandmetrics.com/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk

Thank you for tuning in and sharing!

Julia and Kasey are back with more Off Record, On Point, and for the very first episode of our second season, we sit down with Andy Powell, VP and MD EMEA & MENA for InMobi, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are empathy, culture and good leadership. Please listen responsibly and find a list of resources and links below:

MIND mental health - www.mind.org.uk

Revolutionising the workplace with kindness on the Off Record, On Point blog

Lead with Kindness article by producer Ren in Mediacat Magazine

About Andy and InMobi:

Andy Powell has risen through the ranks at InMobi, starting out as Strategic Accounts Lead before being promoted to Commercial Director. Now, as Vice President and MD, EMEA Andy is at the helm of the team in Europe. An ad tech leader with over two decades of experience, prior to joining InMobi he spent many years at Yahoo as head of tech clients. He was also Digital Sales Manager at EMAP, now Ascential.

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices.

Connect with Andy on LinkedIn - https://www.linkedin.com/in/andywpowell/

InMobi – www.inmobi.com

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk

Thank you for tuning in and sharing!

In this month's episode of Off Record, On Point, and the last of our first season, Julia and Kasey sit down with the CEO of Sphere Digital Recruitment, Ed Steer, to talk about the state of hiring and firing, tips for job-seekers, and one very fitting quick-fire round...

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are alcoholism, health management, sobriety, and social drinking culture. Please listen responsibly and find a list of resources and links below.

Sphere Digital Recruitment – https://www.spheredigitalrecruitment.com

MIND mental health - https://www.mind.org.uk

Forbes Jobseeking advice for 2023

Connect with Ed on LinkedIn - https://www.linkedin.com/in/edwardsteer/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and Managing Director of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk

Thank you for tuning in and sharing!

In this month's special episode of Off Record, On Point, ahead of the start of events season in the adtech industry, host Julia sits down with Mitch Cobb – founder of Upstreet Craft Brewing and creator of Libra alcohol-free beer – to discuss how alcohol has become ingrained into our social culture and how to approach mindful drinking by changing the ingredient, not the habit.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are alcoholism, health management, sobriety, and social drinking culture. Please listen responsibly and find a list of resources and links below.

Learn more with the New York Times - https://www.nytimes.com/2021/12/23/well/dry-january-mindful-drinking.html

SPILL adtech industry sobriety WhatsApp group - https://chat.whatsapp.com/EpfU3pTqtEbGNC0eJVblyD

MIND mental health - https://www.mind.org.uk

Alcoholics Anonymous UK - https://www.alcoholics-anonymous.org.uk

Alcoholics Anonymous North America - https://www.aa.org

Libra Beer - https://drinklibra.ca

Connect with Mitch on LinkedIn - https://www.linkedin.com/in/mitchacobb/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and Managing Director of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk

Thank you for tuning in and sharing!

In this month's episode of Off Record, On Point, we sit down with Ellie Edwards-Scott, co-founder of The Advisory Collective and Digital Leading Ladies, to uncover all her leadership and community-building secrets... and she does not disappoint! Whether you're looking for advice, support or inspiration, this episode has it all. Join the conversation with our hosts Julia Linehan and Kasey Long.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are female leadership, creating communities and gender equality. Please listen responsibly and find a list of resources and links below.

CIPD Leadership - https://www.cipd.co.uk/knowledge/strategy/leadership

Step into Leadership - https://stepintoleadership.info/

Leadership and Kindness - https://mediacatmagazine.co.uk/if-you-want-to-lead-endeavour-to-be-more-kind/

MIND mental health - https://www.mind.org.uk/

The Advisory Collective - https://www.theadvisorycollective.co.uk

Connect with Ellie on LinkedIn - https://www.linkedin.com/in/elliee/

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and Managing Director of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN

TWITTER

INSTAGRAM

For the latest news visit https://www.thedigitalvoice.co.uk/

Thank you for tuning in and sharing!

Join us for another career culture deep dive with special guests Kate Merritt and Laura Braithwaite of recruitment tech company Liberty Hive, as we uncover the secret to Remote Working Harmony!

Episode Transcript - https://thedigitalvoice.co.uk/offreco...

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are careers, salary discrepancies and company culture. Please listen responsibly and find a list of resources and links below.

How to enhance your wellbeing when working remotely - https://www.forbes.com/sites/andrealo...

Remote work resources - https://www.loom.com/blog/best-remote...

MIND mental health - https://www.mind.org.uk/

Liberty Hive - libertyhive.com

Connect with Kate on LinkedIn - https://www.linkedin.com/in/kate-merr...

Connect with Laura on LinkedIn - https://www.linkedin.com/in/laura-bra...

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and Managing Director of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:

LINKEDIN: https://www.linkedin.com/company/thed...

TWITTER: https://twitter.com/TheDigitalVoice

INSTAGRAM: https://www.instagram.com/thedigitalv...

For the latest news visit https://www.thedigitalvoice.co.uk/

Thank you for tuning in and sharing!