This is a story about a very particular LEGO creation, the people who designed, sculpted and mass produced it, the fans who came to love it, the designers who tried to bring it back, and the conspiracies that today swirl around its mysterious disappearance. For questions and comments, please write to bitsnbricks@lego.com.

The original LEGO bricks didn’t stick together. How and why that changed offers deep insight into the very core of the now 90-year-old toymaker. For questions and comments, please write to bitsnbricks@lego.com.

LEGO bricks can last generations. Here’s how the company makes sure they never land in a landfill and other ways its working on environmental sustainability. For questions and comments, please write to bitsnbricks@lego.com.

Chatting with the talented creators behind a LEGO brick-compatible prosthetic, amazing, often Afrofuturistic sculptures, and a working beehive made of LEGO bricks. For questions and comments, please write to bitsnbricks@lego.com.

The blossoming success of the LEGO Botanical Collection started years before they hit stores thanks to the popularity of two employee creations that took over the company’s offices. For questions and comments, please write to bitsnbricks@lego.com.

Season 06 Trailer.

LEGO Bricktales is a game born in a bathtub of LEGO DUPLO® bricks, inspired by Nintendo’s own Captain Toad, and created by a team behind a game played by one in every 100 people on Earth. The story of LEGO Bricktales is one of childhood friendships, big gambles, and unexpected success. For questions and comments, please write to bitsnbricks@lego.com.

Discover how The LEGO Group are injecting creativity and imagination into daily life in Billund, the birthplace of The LEGO brick.

In the lead-up to the LEGO Group’s 90th anniversary this month, we journey to the company’s home in Billund, Denmark to talk with some of its eclectic employees about how they create the future of play, informed by the past.

As the LEGO Group retires the fan version of LEGO® Digital Designer and transitions to official support of BrickLink Studio, we examine the history of both digital brick designers and how their histories came together.