The Sound Off Podcast

Leslie Scott: Building Teams, Reshaping Radio


Listen Later

Back in 2016, Leslie was the PD for 107.7 The End in Seattle, driving the station to huge success in the millennial market. Since then, she's taken on a few more stations, been elevated to overseeing programming of Audacy's exclusive streaming-only channels... And like so many people in radio, been restructured out of a job. Their loss. We discuss where Leslie's currently at both life and career wise, but mainly this is a time for us to catch up and learn how Leslie's thoughts and predictions from 2016 have aged.

For the most part, Leslie's values remain the same: Radio and digital should be friends, not enemies; Radio stations need to focus on curating personalities above all else; and the youngest generation is a giant well of untapped potential listeners who should be catered to. However, interestingly, Leslie is no longer a part of that youngest generation. She once was a sort of "Millennial Whisperer" in the radio industry, but Gen Z is a whole different beast, which we discuss at length. 7 years doesn't sound like a long time, but it really is, especially in an industry that's been scrambling so hard to keep up with the youth, and Leslie has a lot of thoughts about the way things have changed.

We also discuss women's progress in the radio industry, or rather, its stagnation in recent years. Fred Jacobs of Jacobs Media published his AQ6 survey earlier this year, which you can read about here. It showed that women's representation in radio hasn't really improved since 2019. Being both a woman herself and serving on the board of directors for mentoring and inspiring women in radio, Leslie shares some interesting insights into why that might be.

If you haven't heard our original interview with Leslie, and you'd like to compare for yourself, you can listen to it here. If nothing else, it's an interesting time capsule to a world before TikTok.

A Transcript and video version of the episode is available on the network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The Sound Off PodcastBy Matt Cundill

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

18 ratings


More shows like The Sound Off Podcast

View all
Radiolab by WNYC Studios

Radiolab

43,971 Listeners

WTF with Marc Maron Podcast by Marc Maron

WTF with Marc Maron Podcast

29,824 Listeners

Heavyweight by Pushkin Industries

Heavyweight

17,624 Listeners

Toronto Mike'd: The Official Toronto Mike Podcast by TMDS

Toronto Mike'd: The Official Toronto Mike Podcast

23 Listeners

Broadcast Dialogue - The Podcast by A Momentum Podcast

Broadcast Dialogue - The Podcast

0 Listeners

Pod Save America by Crooked Media

Pod Save America

87,554 Listeners

Ongoing History of New Music by Curiouscast

Ongoing History of New Music

572 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,791 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,331 Listeners

The Bridge with Peter Mansbridge by Manscorp Media Services

The Bridge with Peter Mansbridge

222 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,114 Listeners

Women In Media by Sarah Burke

Women In Media

6 Listeners

Standing By: The Terry and Ted Podcast by Terry & Ted

Standing By: The Terry and Ted Podcast

11 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,894 Listeners

The Lonely Island and Seth Meyers Podcast by The Lonely Island & Seth Meyers

The Lonely Island and Seth Meyers Podcast

2,131 Listeners