In this conversation, Rob Burke and Trevor McPherson discuss effective fundraising strategies, emphasizing the importance of relationship building over traditional event-based fundraising. Trevor shares his journey from a sports performance background to becoming the Director of Development at the Kinder Smile Foundation, highlighting the changes in the fundraising landscape, the significance of utilizing CRM systems, and the necessity of setting clear goals to avoid burnout. The discussion provides valuable insights for fundraisers looking to enhance their impact and focus on what truly matters in their work.